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Articles by Danny InyFounder
Bestselling Author Boosts Income by Over $200,000 While Writing New Book
When Dorie Clark, business consultant and bestselling author, began writing her new book, a surprising thing happened. As she implemented the strategies in the book--before it was even published--her income grew. Not by a few thousands, but by over $200,000. The book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive and, to write it, Clark interviewed over 50 successful entrepreneurs about how they made money from their expertise.
You're Better Off Working at McDonald's Than Working in Your Business
Someone once asked me to recommend a free tool for creating landing pages. He explained that he had spent over 20 hours in the past week trying to set up a landing page using the free tool he had been experimenting with. When we spoke, he was beyond any reasonable point of frustration. So I asked him why he was looking for yet another free tool, when there are a number of great paid tools on the market. "I can't afford those tools," he replied. So I told him to go work at McDonald's.
How to Go Viral: 3 Elements of Content That Resonates
In today's attention economy, one of the biggest questions in every marketer's mind is, "How can we create content that will go viral?" You can't create viral content, in the sense that you ultimately don't have control over what goes viral and what doesn't. But you can increase the potential of your content to resonate with your audience and earn their attention. It boils down to 3 things: 1. Speak to needs people strongly feel.
Decision-Making Secrets of the Most Successful Leaders
I had a choice: pull the plug on a collaboration I'd been negotiating for weeks, or promote a product that didn't completely align with my business. Either way, I risked losing short-term growth, long-term reputation, and relationships in the industry. Where's that crystal ball when you need one? Leading an organization is not a walk in the park, especially when it comes to decision making.
3 Great Networking Tips for Introverts
It may be because you're an introvert, which Psychology Today describes as someone who is "drained by social encounters and energized by solitary, often creative pursuits." You're not alone. According to Susan Cain, author of the New York Times bestseller Quiet: The Power of Introverts in a World That Can't Stop Talking, up to half of the population in the United States could be introverts. Don't show up at a big live event and attempt to make cold connections.
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