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Articles by Daoud Jackson
2027 Trends to Watch: Sub-Saharan Africa
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Retail Media Forecast Report
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IP delivery signals solution to stuttering South African analog switch-off
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Advertising Market Monitor: Asia & Oceania – 2026
This report provides in-depth analysis of the advertising market in Asia and Oceania by media segment, featuring a review of 2025 performance and forecasts through to 2031. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
Pay TV & Online Video Report: Sub-Saharan Africa – 2026
Daoud Jackson Follow Analyst Senior Analyst Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis.
Advertising Market Monitor: Middle East – 2026
The 2026 Advertising Market Monitor for the Middle East analyzes regional ad revenue trends and provides key advertising growth forecasts up to 2031, with a particular focus on online advertising and media advertising. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
Pay TV & Online Video Forecast Report: Middle East and North Africa – 2026
Comprehensive analysis of the Middle East and North Africa's evolving media and entertainment landscapes in 2025–26, examining OTT vs. pay-TV dynamics, streaming platform competition, telco partnerships, content strategies, and investment trends across Saudi Arabia, UAE, and the wider region. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
Online Retail Media Advertising Forecast – 1H26
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Pay TV & Online Video Report: Asia & Oceania – 2026
This Pay TV & Online Video Report provides in-depth insight into the pay-TV and online subscription video markets of Asia & Oceania. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
Ramadan Report Card – 2026
This report analyses the strategies of key SVOD and AVOD operators in the Middle East during the month of Ramadan, a key period for content engagement in the Middle East and North Africa (MENA) region, and shows viewer engagement in 2026. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
YouTube reaches 29 billion videos as music and Shorts dominate viewing
LONDON, January 28, 2026: YouTube has reached 29 billion videos as of December 2025, with growth driven by Shorts, AI-generated content, and expansion in markets such as India, according to new research from Omdia. "YouTube is the most popular video service globally and is on track to reach 30 billion videos in early 2026," said Daoud Jackson, Senior Analyst at Omdia. "Omdia research shows the least-watched 99% of videos account for just 9% of total viewing time.
Sub-Saharan Africa Media & Entertainment
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DTVE Data Weekly: Analysing the long tail of Netflix viewing
Netflix is more than simply a service operating over the top of broadband to rival traditional linear TV: in many cases, it is a default entertainment option. Its confidence in embracing advertising is growing as the importance of distinguishing itself from linear TV decreases. Netflix’s growing confidence is manifested by the release of its first What We Watched dataset, showing 99% of its total viewing for the period between January and December 2023, a total of 183bn hours.
DTVE Data Weekly: Sun TV expands DD Free Dish footprint in India
Prasar Bharati, the Indian state broadcasting corporation, has completed the annual auction for open MPEG-2 channel slots on its DD Free Dish platform. DD Free Dish is a free direct-to-home (DTH) service and is India’s largest TV platform, with an enormous user base that has recently topped the 50-million-household mark, more than doubling over the past five years.
TBI Tech & Analysis: How Foxtel's Hubbl is tackling subscriber churn
Australian media giant Foxtel launched Hubbl, a new streaming operating system, last month. Omdia’s Adam Thomas explores how this move strengthens the company for the future by reducing churn. Launching in March, Foxtel’s new Hubbl system is used via either a standalone plug-in Hubbl device (costing A$99 ($64)) or integrated within a Hubbl Glass 4K smart TV set (A$1,595 to A$1,995). The cost of subscribing to Foxtel TV packages or streaming apps comes on top of those prices.
'Fallout' creators on Amazon's apocalyptic new series
Amazon is about to enter the video game-to-series fray with an ambitious adaptation of post-apocalyptic adventure Fallout. Mark Layton talks to Jonathan Nolan and Graham Wagner about bringing the popular franchise to the screen. The era of high-end-of-the-world video game adaptations is well and truly upon us. HBO has an undeniable hit on its hands with fungus-zombie drama The Last Of Us, and Peacock is pouring on the gas with dystopian action-comedy Twisted Metal.
‘Fallout’ creators Jonathan Nolan & Graham Wagner on Amazon’s ‘gonzo’ apocalypse & Hollywood’s video game obsession
Amazon is about to enter the video game-to-series fray with an ambitious adaptation of post-apocalyptic adventure Fallout. Mark Layton talks to Jonathan Nolan and Graham Wagner about bringing the popular franchise to the screen. The era of high-end-of-the-world video game adaptations is well and truly upon us. HBO has an undeniable hit on its hands with fungus-zombie drama The Last Of Us, and Peacock is pouring on the gas with dystopian action-comedy Twisted Metal.
TBI Tech & Analysis: How crime & sport are slowing UK linear declines
The average linear viewing time in the UK has spent years in decline, but Omdia’s Rob Moyser explains how crime dramas and sporting events appear to be slowing down this trend. In 2023, linear TV viewing time fell for another successive year in the UK, decreasing by 6 minutes, reaching an average time of 2 hours and 4 minutes per person per year.
IPL set to transform India's media and advertising landscape in 2024
, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
South Jordan Journal | Educating | Entertaining | Informing | Press Releases
, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
Omdia: IPL set to transform India's media and advertising landscape in 2024
Omdia: IPL set to transform India's media and advertising landscape in 2024 PR Newswire LONDON, March 22, 2024 LONDON, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League.
Omdia: IPL set to transform India's media and advertising landscape in 2024
PR Newswire , /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia 's Why 2024 could prove to be a high-water mark for the Indian Premier League . This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
Omdia: IPL set to transform India's media and advertising landscape in 2024
, /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally. Early 2024 has, however, seen the IPL rights landscape change substantially.
Omdia: IPL set to transform India's media and advertising landscape in 2024
LONDON, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia 's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
IPL set to transform India's media and advertising landscape in 2024
LONDON, March 22, 2024 - The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
TBI Tech & Analysis: Underlining the value of Netflix's non-English content
With Netflix now sharing its viewership data, Daoud Jackson, senior analyst, media & entertainment, at research powerhouse Omdia, delves into the streamer’s global numbers from January to June 2023, and what they tell us about about who is watching what content. Netflix is both a supplier and a producer of content at a global level, and this viewership data allows us to see where substantial asymmetries exist between where content is produced and where it is consumed.
DTVE Data Weekly: Turkish TV & video 2023 performance
Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years, including poor rural connectivity and a deadly earthquake in 2023. Many of these challenges have been compounded by several years of rampant inflation. In the face of such substantial challenges, Turkey’s market has shown significant resilience: pay-TV subscription numbers are generally growing, and online video subscriptions continue to increase.
DTVE Data Weekly: Insights into Reliance and Disney deal
With rumors of negotiations first surfacing in October 2023, Reliance, a powerful conglomerate with interests in retail, telecoms, and entertainment, now looks closer to acquiring Disney’s Indian business in a multi-billion dollar deal. An initial agreement was signed in late December 2023. The deal’s impact on India’s OTT landscape will be significant, as Disney-owned platform Disney+ Hotstar is currently India’s market leader in advertising revenue and subscribers.
TBI Tech & Analysis: What's ahead for Turkey's resilient TV market
Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years, including poor rural connectivity and 2023’s deadly earthquake, compounded by several years of rampant inflation. Here, Omdia’s Daoud Jackson explores what the coming months hold for the country. In the face of substantial challenges, Turkey’s market has shown substantial resilience: pay-TV subscription numbers are generally growing and online video subscriptions continue to increase.
DTVE Data Weekly: Generating subscriber growth in MENA
While in more mature markets, global streamers are emphasizing anti-churn and revenue realization as priorities over acquiring new customers, in MENA, new customer acquisition remains at least as important a priority. Omdia forecasts that by the end of 2023, just 8.8% of households in the MENA region will have an online video subscription; the use of subscription-based online video services will remain a niche pursuit in the next four years.
Inside Netflix's developing markets pricing strategy
Netflix reduced its prices in 1Q23 in many emerging markets worldwide, at the same time as the company opted to increase prices and introduce revenue-raising measures such as paid-sharing in markets like the US. The defining characteristic of the markets where it opted for price reductions was a lack of local currency billing.
TBI Tech & Analysis: How Starzplay's originals strategy plays to younger audience ambition
Spending on local Arabic series is growing and demand is increasing from streamers and consumers alike. Omdia’s Daoud Jackson explores the potential of this increasingly lucrative market by focusing on the operations of key regional operator StarzPlay. Investment in local Arabic content is crucial for OTT media in the Middle East and North Africa (MENA). StarzPlay Arabia’s new series uses Gulf Cooperation Council (GCC) talent to compete with Netflix original content, such as Dubai Bling.
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