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The cross-cultural impacts of (in)genuine, smiling celebrities in online advertising Broeder, Peter [1] ; Goorden, Daphne [1] Localización: Tourism & Management Studies, ISSN 2182-8458, ISSN-e 2182-8466, Vol. 15, Nº. 4, 2019, págs. 27-34 Idioma: inglés Enlaces Texto completo Resumen Promoting products via Instagram is a rapidly growing phenomenon in the world of online advertising.
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