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Daryle Lockhart on Muck Rack

Daryle Lockhart

Covers:  Science, Science Fiction, Fan Culture, Technology, Innovation, Media, Advertising, Futurism
Margo's husband. DJ and Darlene's dad. Nobody’s fool. Aesthete. Afrofuturologist. Ad agency exec. Cancer fighter. VP @vml_global and VP @theaafca.

Interview

What was your first job as a journalist?

Technology reporter for my high school newspaper.

Have you ever used a typewriter?

Yes

How is social media changing news?

Making lazy journalists lazier and making real journalists work harder.

Who's your favorite fictional journalist?

Edison Carter

What does it mean to be a journalist?

To tell the truth.

How do you prefer to be pitched on stories?

via email

What tools and software do you use to do your job?

Word, Google Docs, Photoshop, DreamWeaver, various social platforms

What's your favorite social network?

Twitter

Who do you wish followed you?

Ben Mankiewicz

Why did you become a journalist?

Telling great stories is way more important than selling great things.

Did you work for your high school newspaper? If so, what did you do there?

Yes, I reported on technology stories.

What story are you most proud of writing or working on?

Star Trek 50th Anniversary

What advice can you offer to aspiring journalists?

Run

When's the best time to pitch you?

When you've completed your thoughts and formed complete sentences.

What's the best pitch you ever got?

"I'm a scientist who loves movies. Interested in running my reviews?

What's the worst pitch you ever got?

"The 10 worst Black Movies of the year"

What's your favorite drink?

Cuba Libre

When you're not at a computer, where are you most likely to be?

at a screening or conference

Aside from your own, what's your favorite publication to read?

Vanity Fair

What's the most common misperception about your beat?

that it's by geeks, for geeks. Science is for everyone.

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