When Google announced on March 16th that they were releasing a new open source JPEG encoder “that creates high quality JPEG images with file sizes 35% smaller,” I got excited. Like, super excited. Very few companies (if any) have the development resources of a Google, and their incredible reach allows the creation of near-instant standards. I sent a few slightly tipsy St. Patrick’s day Slack messages asking our dev team what it meant for product images and for Pixelz.