Dave O'Flanagan
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Articles by Dave O'Flanagan
Securing consumer data in the age of personalization
A digital padlock on a blue digital background. With stories of data leaks an almost daily occurrence, it’s becoming harder for consumers to have faith that brands are putting in the measures to protect sensitive information. Yet, brands are collecting more data than ever before in order to build personalised content that drives positive customer experiences.
3 Tips to Help Marketers Modernize and Maximize Marketing Technology
According to Gartner, the average marketer only utilized 42% of their marketing technology (martech) stack’s capabilities last year, a 16% drop from the 2020 figure (58%). Specifically, the research identified consistent overlap of martech elements, a shortage of marketing talent with comprehensive martech knowledge, and the overall complexity of marketing technology as key contributors to 2022’s steep decline.
3 Tips to Help Marketers Modernize and Maximize their Marketing Tech
According to Gartner, the average marketer only utilized 42% of their marketing technology (martech) stack’s capabilities last year, a 16% drop from the 2020 figure (58%). Specifically, the research identified consistent overlap of martech elements, a shortage of marketing talent with comprehensive martech knowledge, and the overall complexity of marketing technology as key contributors to 2022’s steep decline.
Marketers Can Win the Big Data Game by Playing It Smart
By 2020, an estimated 40 zettabytes of data will be flowing across the globe, according to a recent IDC study. That astonishing estimate is the result of our digital lifestyle—the booming Internet of Things, social media, streaming videos, Web searches, online transactions, and more. Every single touchpoint contributes to our individual digital footprint. The abundance of data should be an advantage to brands wanting to interact better with their customers.
Closing our series B: What it means for Boxever and the future of travel
Today marks a major milestone for Boxever that I’m excited and proud to share. We’ve just closed our series B round of funding, thanks to Polaris Partners, Frontline Ventures, Silicon Valley Bank and others. You can check out the details here. The funding means a lot of great things to come for our company. We’ll continue to expand internationally and hire across the globe to increase our capacity and reach.
Big Data Can Help You Provide a Personalized, Small-Shop Experience
When I was a kid and shopped with my mom, as soon as we entered the local shop, the shopkeeper would know exactly what we were there to buy. He recognized my mom from prior visits, and he was always ready with recommendations based on previous purchases, conversations, and preferences. I viewed the shopkeeper as a friend, someone who knew my family and me, and who was there to help us. We were satisfied customers, and my mom never thought to look for another shop.
Mobile, big data, and geo-location: Don't risk a deadly misfire
This sponsored post is produced by Boxever. Mobile, big data, and geo-location are game changers for marketing and customer experience professionals — especially in the travel and retail communities. But these can also be a double-edged sword: leverage these tools incorrectly and you risk overwhelming customers and prospects — and driving them away.
Dear John: Your flight is delayed -- Personalizing the travel experience with big data
This sponsored post is produced by Boxever. This past summer a major airline was briefly the butt of press and social media jokes and criticisms when it mistakenly sent a response to an unsatisfied customer’s complaint that started with the generic salutation “Dear CUSTOMER NAME:”. The letter continued with a canned apology which contained references to a SPECIFIC INCIDENT, and concluded with a promise that the airline truly appreciated CUSTOMER NAME’s loyalty and business. OK, mistakes can happen.
Star Trek IV: The Voyage Home (Japanese) - By Bob Peak
By Bob Peak Regular price From £49.99 Regular price -% "Awesome prints! Just received the 24" x 36" inch Andrew Swainson Jaws poster and can't believe how good it looks. Arrived really well packaged and was in perfect condition. Looking forward to my An American Werewolf in London print coming next month." “Superb printing. It’s soo shiny!! Awesome artwork! Love Matt Ferguson’s style and choices.” "Great prints, excellent prices, always responsive to any questions.
Star Trek II: The Wrath Of Khan
Regular price From £39.99 Regular price -% "Awesome prints! Just received the 24" x 36" inch Andrew Swainson Jaws poster and can't believe how good it looks. Arrived really well packaged and was in perfect condition. Looking forward to my An American Werewolf in London print coming next month." “Superb printing. It’s soo shiny!! Awesome artwork! Love Matt Ferguson’s style and choices.” "Great prints, excellent prices, always responsive to any questions.
Blade Runner 2049
Regular price From £39.99 Regular price -% "Awesome prints! Just received the 24" x 36" inch Andrew Swainson Jaws poster and can't believe how good it looks. Arrived really well packaged and was in perfect condition. Looking forward to my An American Werewolf in London print coming next month." “Superb printing. It’s soo shiny!! Awesome artwork! Love Matt Ferguson’s style and choices.” "Great prints, excellent prices, always responsive to any questions.
Jaws - Art Print By Florey
Regular price From £29.99 Regular price -% "Awesome prints! Just received the 24" x 36" inch Andrew Swainson Jaws poster and can't believe how good it looks. Arrived really well packaged and was in perfect condition. Looking forward to my An American Werewolf in London print coming next month." “Superb printing. It’s soo shiny!! Awesome artwork! Love Matt Ferguson’s style and choices.” "Great prints, excellent prices, always responsive to any questions.
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