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Just as software companies use agile practices to develop products, marketing teams can adopt Agile to accelerate growth and ultimately spend less to achieve goals. Agility is a critical skill for marketers seeking to keep up with diverse and ever-changing markets. In an industry where technology, consumer behaviour, and market trends can transform the lay of the land virtually overnight, the ability to adapt and respond quickly is essential.
Agile methodologies transformed software development over 20 years ago and have continued to evolve alongside technological advancements and shifting business practices. In fact, agile is currently undergoing a period of retrenchment and uncertainty, as some question its relevance and others find ways to reinvent agile for their specific needs.
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