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Title Call it an early version of viral marketing. Promoters of two products -- a fruit and the region that grew it -- created hundreds of images of oranges, orange trees, and orange groves during the reign of Southern California's Orange Empire. They then leveraged the social network of the time -- the mail -- to broadcast those images far and wide.
This winter growing season marks the 140th anniversary since the Washington navel orange was first picked and enjoyed in California. Its success and heritage – by way of Goa, Portugal and Brazil – is one of the Golden State’s great stories.The introduction of this especially large and flavorful orange transformed just about everything in California – from the state’s economy to its image – and started the second gold rush.
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