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The labor shortage may be ending in many industries. For evidence, look at Uber, which attracted a record 5 million drivers in 2022. But there is one category where the problem remains stubbornly unsolved: retail. This is despite retailers’ best efforts to look after their employees by offering pay increases and improved benefits. The Challenge Recruitment, retention and productivity are grounded in how strongly employees find meaning from their employment.
For the Retailer, there was no simple answer to the question — “What steps do I take on coronavirus to ensure the well-being of my people and keep the business operating?“ — Yet, retailers had to formulate a response. Digital fluency competency became key, while in-store customer service competencies became less relevant. Fulfillment logistics went from one of several core processes to virtually the entirety of operational concerns.
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