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Magazine / Changing How We Choose: The New Science of Morality Book Bites Happiness Science David Redish is a poet, playwright, scientist, and a Distinguished McKnight University Professor in the Department of Neuroscience at the University of Minnesota. Below, David shares 5 key insights from his new book, Changing How We Choose: The New Science of Morality. Listen to the audio version—read by David himself—in the Next Big Idea App.
Decisions, decisions. All of us are constantly faced with conscious and unconscious choices. Not just about what to wear, what to eat or how to spend a weekend, but about which hand to use when picking up a pencil, or whether to shift our weight in a chair. To make even trivial decisions, our brains sift through a pile of “what ifs” and weigh the hypotheticals.
Web video advertising has become the fastest form of marketing, and it continues to grow. As an agency, it’s your job to craft content and market it in a way that proves you’re valuable to your clients. This is a daunting task when ROI is hard to measure or prove precisely. However, to make it easier, I’ve provided some guidelines for success. Information and guidance are relative to your client and audience.
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