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Dawn Carrington on Muck Rack

Dawn Carrington

(She/Her)
London
Covers:  Strategic Communications, Crisis Management, Stakeholder Engagement, Public Relations (PR), Executive Visibility, AE & GEO, Dogs & Animal Welfare, Climate
I help CEOs & Founders prevent reputational damage and manage crises | Ex‑No.10 | Featured: Forbes BBC, Huffpost

Interview

What was your first job as a journalist?

Working for BBC Radio as a producer alongside my University degree,

How is social media changing news?

It's become the main source of news online and the first source of breaking news.

What tools and software do you use to do your job?

Muck Rack, naturally!

What's your favorite social network?

LinkedIn

Who do you wish followed you?

António Guterres, the ninth Secretary-General of the United Nations.

Why did you become a journalist?

I want to make a positive difference in the world.

What advice can you offer to aspiring journalists?

Get an internship in a busy newsroom and develop your news sense and ability to quickly turn around stories. It's a great training ground!

When's the best time to pitch you?

Mornings

What's the worst pitch you ever got?

A four-page promotional press release.

What's your favorite drink?

Watermelon juice.

When you're not at a computer, where are you most likely to be?

Walking my dog.

Aside from your own, what's your favorite publication to read?

Psychologies Magazine - I'm fascinated by the human mind and emotional intelligence.

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