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India has the highest number of maternal and infant deaths worldwide and accounts for one-fifth of all global maternal mortalities, and 21% of the children of less than five dying every day in the world are Indians (International Institute for Population Sciences and Macro International 2007; The World Bank 2014).
Africa’s communications ‘revolution’ has generated optimism that ‘mobile health’ (mhealth)1 can help bridge persistent healthcare gaps. Mobile phone penetration rates across the continent are approaching 75% (685 million subscriptions by end of 2015; ITU 2015). Across Africa, mhealth schemes have been implemented to facilitate communication and information exchange (WHO 2011; Bastawrous and Armstrong 2013; Aranda-Jan et al. 2014; Folaranmi 2014).
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