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Articles by Dean Kriel
Social media managers need a seat at the table
Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications. By granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process. In its early days, social media marketing was delegated to the company intern.
Influencer marketing: The key to resilience in uncertain economic times
In the aftermath of the budget speech, businesses often tighten their purse strings, with marketing budgets frequently being the first to face cuts. However, some experts warn that hastily reducing marketing investment could lead to greater financial losses in the long term, despite short-term savings. The science of influencer marketing In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall.
IAB SA's new white paper: A roadmap for influencer marketing
Search jobs The time could not be more ripe for the release of Best Practices for Influencer Marketing in South Africa, a new white paper by the IAB South Africa’s Digital Influencer Marketing Committee. Image supplied.
Report: Journalists respond to 3.15% of pitches, podcast pitch volume surges by 22%
Propel has release the Q1 2024 Propel Media Barometer, finding that overall, journalists responded to 3.15% of the over 425,000 pitches sent through the platform in Q4 of 2023. Meanwhile, podcast pitch volume continued to increase, growing by 22% in Q4, and 45% overall from the beginning of 2023.
#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Reporting floods, sharing load-shedding memes and advocating for Amapiano, we are nowhere near the 2024 elections yet and already South African consumers are getting playful, looking for quirky ways to bring their lightheartedness to life. Image supplied.
Apple the world's most valuable brand says Global 500, no African brands in rankings
Apple has taken clinches top spot as the world’s most valuable brand in the Brand Finance Global 500 2024, launched by Brand Finance at the World Economic Forum in Davos, today, 17 January 2024, in partnership with Infosys. Source: © 123rf 123rf Apple clinches the top spot as the world’s most valuable brand in Brand Finance's Global 500 The annual Brand Finance Global 500 2024 rankings include the world’s top 500 most valuable and strongest global brands.
Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9 million content views across various campaigns and industries since its conception. That's a substantial number of eyeballs on campaign content! The key to this success lies in our understanding of crucial influencer marketing trends and our ability to apply them to our campaigns.
Mike Stopforth joins Flume Digital Marketing leadership team
Flume Digital Marketing has announced that Mike Stopforth has joined Flume’s leadership team effective this month, January 2024. Image supplied. Mike Stopforth has joined the Flume Digital Marketing leadership team This strategic appointment follows a landmark year for Flume, which saw a series of significant client wins including Toyota, Absa Bank and several others, and the expansion of its international footprint with the opening of a new office in Amsterdam.
#BizTrends2024: Bronwyn Williams - Techno-optimism not acceleration: How to make friends with machines
This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams. Willaims chats to Bizcommunity Marketing & Media editor, Danette Breitenbach on the concept of techno-optimism, which she describes as an optimistic view of the joint trajectory of humanity and technology. While technology has historically been aligned with progress, optimism isn't the same as blind faith, she says.
#BizTrends2024: Trends in the small business work landscape for 2024
In the ever-evolving work landscape for small businesses and entrepreneurs, as we propel into 2024, there is a profound transformation underway. The traditional boundaries between HR and technology, like most functions, are necessarily dissolving. Samantha Coom, CEO and founder of The Social Craft | image supplied This is giving rise to an integrated ecosystem where people and technology fuse to create the future of work.
#BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticity
The word ‘trends’ implies that fads come and go – and in some instances, they do. But at Grid Worldwide, we’re not seeing new trends impact the brand industry. What we’re seeing is an amplification of a phenomenon that is becoming entrenched: brands can’t buy their way into culture any more. Image supplied.
#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well
In my own time, I love to cook, finding immense satisfaction in the simple elegance of sharing great food made with care, with people I care the most about. Image supplied.
#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life
Reporting floods, sharing load-shedding memes and advocating for Amapiano, we are nowhere near the 2024 elections yet and already South African consumers are getting playful, looking for quirky ways to bring their lightheartedness to life. Image supplied.
Navigating the future: Trends in South African influencer marketing for 2024
Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognising the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they weather adverse economic decisions.
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