Deborah Wilker on Muck Rack

Deborah Wilker

Verified
Los Angeles
Covers:  Live entertainment, power lists, icon obits, editing and more. Freelance editorial director specializing in biographies and live Q&As.

Interview

What was your first job as a journalist?

Editor-in-Chief of The Miami Hurricane - The University of Miami's twice-weekly newspaper

Have you ever used a typewriter?

yes

How is social media changing news?

Too may 'news orgs' are churn operations -- meaningless posts every coupla minutes - bad for democracy

Who's your favorite fictional journalist?

Lou Grant

What does it mean to be a journalist?

Storyteller, truth-teller, news-gatherer, explainer

How do you prefer to be pitched on stories?

. . . minus hyperbole, just the facts

What tools and software do you use to do your job?

Command F

What's your favorite social network?

TikTok

Did you work for your high school newspaper? If so, what did you do there?

x

What advice can you offer to aspiring journalists?

Marry well

When's the best time to pitch you?

Midmorning or mid afternoon

What's the worst pitch you ever got?

When the names of 12 brands/sponsors are shoehorned in to heds and ledes - I toss these

What's your favorite drink?

club soda

When you're not at a computer, where are you most likely to be?

gym

Aside from your own, what's your favorite publication to read?

Teen Vogue, Rolling Stone

What's the most common misperception about your beat?

That it's all fun. Entertainment biz has its complexities, just like every industry. Profiling artists is time-consuming, if done well

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