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Articles by Deena Betcher
BUFF® Reinvents Its Original Multifunctional Headwear
BUFF®’s most iconic product is now more sustainable, more comfortable and more protective than ever before (Santa Rosa, CA) September 6, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has released the latest iteration of its most popular product.
Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion
The 10 finalists have been announced for the inaugural edition of the Woolmark Performance Challenge. The next edition will expand to be a global competition. The Woolmark Company and leading sports brand adidas have announced the 10 finalists for the inaugural Woolmark Performance Challenge. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set to kick-start the career of the eventual winner.
BUFF® Launches New Coolnet UV+ Collection at ICAST / IFTD
The leaders in performance fishing apparel will launch its latest UV-protective line for SS19, made with HeiQ cooling technology and recycled materials (Santa Rosa, CA) July 13, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, will release three new products under the Coolnet UV+ collection at this year’s ICAST / IFTD show in Orlando, FL.
Professional Golfer Charley Hoffman Partners with Halo Neuroscience
San Francisco, CA, June 26, 2018 – Today, four-time PGA TOUR winner Charley Hoffman announced his partnership with Halo Neuroscience, a neurostimulation device company focused on improving human performance through its first consumer headset, Halo Sport. Halo Sport, utilizes transcranial direct current stimulation (tDCS) which accelerates how quickly humans can learn motor skills by improving the brain's natural plasticity.
BibRave and BUFF® Team-up for 3rd Year
Portland, OR - BibRave, the new marketing solution for races and endurance brands, recently kicked off a new campaign with the iconic and ubiquitous running and outdoor brand, BUFF®. Their latest partnership marks the third year the two brands have joined forces to showcase BUFF® in and around running, showcasing multiple products across every major digital channel.
Halo Neuroscience Pairs with USA Cycling
SAN FRANCISCO, May 22, 2018 — Halo Neuroscience, creators of the brain stimulation technology Halo Sport, today announced a wide-ranging partnership with USA Cycling. The relationship will allow USA Cycling to work first-hand with Halo Sport and explore the technology’s effects on athlete performance. The partnership focuses on the USA Cycling National Team, providing advanced neurological brain stimulation to athlete training.
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