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Defeng Yang

As seen in: MDPI, JAMA (The Journal of the American Medical Association), European Journal of Marketing, WARC, Dialnet - Universidad de La Rioja, International Journal of Retail and Distribution Management
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Articles by Defeng Yang

ZY5301 Tablet vs Placebo for Treatment of Chronic Pelvic Pain After Pelvic Inflammatory Disease: A Phase 2 Randomized Clinical Trial

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By Hongmei Li, Defeng Yang, Zheng Gao, Xiuxiang Teng
| JAMA (The Journal of the American Medical Association) Verified
Key Points Question What is the efficacy of ZY5301 tablets for treating chronic pelvic pain (CPP) caused by pelvic inflammatory disease in women? Findings In this phase 2 randomized clinical trial in 180 women treated with ZY5301 300 mg/d, ZY5301 600 mg/d, or placebo, CPP significantly improved after 12 weeks of ZY5301 treatment, with a statistically meaningful difference compared with placebo. Safety evaluation revealed no significant differences among groups.
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Do Electronic Coupon-Using Behaviors Make Men Womanish?: The Effect of the Coupon-Feminine Stereotype

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By Chenyan Gu, Liang Hu, Defeng Yang
| Dialnet - Universidad de La Rioja
Chenyan Gu [1] ; Liang Hu [2] ; Xi Lei [3] ; Defeng Yang [4] [1] University of Technology, Guangzhou 510006, China [2] University, Xiamen 361005, China [3] University, Shantou 515063, China [4] University, Guangzhou 510632, China Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 18, Nº. 3, 2023, págs. 1637-1659 Idioma: inglés Enlaces Texto completo Resumen Why are men less likely to use electronic coupons than women?
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Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype

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By Chenyan Gu, Liang Hu, Defeng Yang
| MDPI
1. Introduction Brands and retailers invest billions of dollars in digital promotions yearly. According to coupon statistics of 2021 by Inmar, 29.3% of all coupons redeemed were digital. In 2021, the average coupon redemption rates through emails and smartphones were 2.7% and 16%, respectively. Juniper Research data shows that the total value of redeemed digital coupons was USD 47 billion in 2017, and the total redemptions will surpass USD 91 billion in 2022.
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The effect of knowledge breadth and depth on new product performance

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By Defeng Yang, Lu Jin, Shibin Sheng
| WARC
This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance. NPD Managing the marketing function Greater China Strategy Defeng Yang Jinan University Lu Jin University of Hong Kong Shibin Sheng University of Alabama at Birmingham Introduction In recent years, the knowledge-based view has emerged... WARC subscribers can sign in to keep reading Not a subscriber?
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