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Ask people one word to describe Tommy Hilfiger and ‘Americana’ will be pretty near the top of the list. Since its inception in the 80s, the brand has been defined by its take on American iconography and culture: of red, white and blue graphics, preppy designs and, of course, the most American of all fabrics – denim. But another word that embedded in Hilfiger’s history is ‘personality’.
Most of the audience were VIPs – yes that was Courtney Love front row, chewing gum, spitting it out, sticking it underneath the bench seating and popping in a fresh stick as the 71 models and musicians – 93 looks in total – strutted past. Joan Jett was satisfyingly sat next to Justin Bieber , in a microcosm of badass then and now. The latter air drummed his way through the exclusive soundtrack, ‘She’s Gone’ by PYPY.
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