Chinese consumers are hankering after the good things in life—and there is a marked shift in consumption from the mass to premium segments in several categories. Here’s a question for you: just how much time do you spend choosing and buying a dustbin? Chances are, not a lot. Second question: and how much money would you pay for a bin? Again, not a lot. But for Patrick Li, a 29-year-old civil servant in Beijing, buying a dustbin for his kitchen was a huge decision.
