Didier Taormina on Muck Rack

Didier Taormina

(He/Him)
France, Lyon, Paris
Covers:  Artificial intelligence, generative AI, EU AI regulation, digital sovereignty, cybersecurity, LLMs, AI geopolitics, societal impacts of AI. French-language independent coverage.
Doesn't Cover: Entertainment, sports, lifestyle, finance, politics unrelated to tech. Focused exclusively on AI and its intersections with society, regulation and industry.

Interview

Have you ever used a typewriter?

yes

How is social media changing news?

They have simultaneously democratized access to information and industrialized the production of noise. The attention economy has turned journalism into content, sources into influencers, and readers into engagement metrics. For AI coverage specifically, social media amplifies the most spectacular claims while burying the most important ones. The antidote is simple and unfashionable: slow down, verify, contextualize, and never optimize for virality at the expense of accuracy.

Who's your favorite fictional journalist?

Tintin. An independent journalist, endlessly curious, always in the field, never compromising on ethics. A timeless role model.

What does it mean to be a journalist?

Being accountable to your readers, not to your sources, not to your advertisers, not to the algorithms. It means asking the uncomfortable question in the room that everyone else is avoiding. In AI journalism specifically, it means resisting the industry's extraordinary capacity to generate its own mythology and impose its own narrative. It means choosing clarity over access, and independence over influence.

What's the funniest news-related #hashtag you've seen?

#AIWillTakeYourJob trending the same week three major AI companies announced massive layoffs in their own workforce. The irony was too perfect to be scripted.

How do you prefer to be pitched on stories?

By email, with a clear subject line that states the topic immediately. One paragraph maximum explaining the story, why it matters now, and why it is relevant to ia-info.fr's editorial line. No embargoes without prior agreement, no exclusive requests without a compelling reason, and no follow-up calls unless I have specifically asked for one. If your pitch is about AI regulation, digital sovereignty, generative AI or cybersecurity in France or Europe, it will get a serious read within 48 hours.

What tools and software do you use to do your job?

Claude by Anthropic for research assistance and editorial support. Google Search Console and Analytics for audience insights. WebAcappella Fusion for web development. Brevo for newsletter management. Standard journalistic tools: RSS aggregators including Feedly and Inoreader, and a healthy skepticism toward any tool that claims to replace editorial judgment.

What's your favorite social network?

LinkedIn. It is where serious conversations about AI, technology and business actually happen, at least in the French-speaking professional world. The signal-to-noise ratio is still acceptable, which is more than I can say for most other platforms.

Who do you wish followed you?

Someone who combines technical rigor with editorial independence and a genuine commitment to the public interest. Someone who understands that AI journalism is not about covering products, but about covering power.

Why did you become a journalist?

Because artificial intelligence is reshaping everything, and most of the coverage was either breathless hype or unfounded panic. Someone had to cover it seriously, independently, and in French. I had the technical background, the editorial instinct and the frustration. That combination turned out to be a good enough reason.

Did you work for your high school newspaper? If so, what did you do there?

no.

What story are you most proud of writing or working on?

My investigation into the CAF algorithmic scoring system, which revealed how a French public institution was using AI to profile and penalize its most vulnerable beneficiaries without transparency or democratic oversight. It combined data analysis, regulatory tracking and human impact reporting, and generated significant reader engagement. It reminded me why independent journalism still matters.

What advice can you offer to aspiring journalists?

Choose a niche and own it completely. In a world saturated with generalist content, depth beats breadth every time. For AI journalism specifically: never stop being technically curious, question every press release, and always ask who benefits from the narrative being pushed. Independence is not just an editorial posture, it is a survival strategy.

When's the best time to pitch you?

By email, anytime. I read everything. Keep it short, be specific about why my coverage is relevant to your story, and skip the mass pitch. If it touches AI governance, regulation, generative AI or digital sovereignty in France or Europe, you have my attention.

What's the worst pitch you ever got?

"We would love for you to cover our revolutionary AI tool that will change everything forever, we just cannot tell you what it does yet, but we can offer you an exclusive." No story, no product, no information, just the word exclusive used as a substitute for all three. It happens more often than you would think in AI journalism.

When you're not at a computer, where are you most likely to be?

With my clients. As a consultant alongside my journalism work, I spend a significant part of my time in the field with SMEs, helping them navigate digital transformation and AI integration. It keeps me grounded in the real-world challenges that most AI coverage completely ignores.

Aside from your own, what's your favorite publication to read?

The Intercept for its commitment to adversarial journalism and source protection. MIT Technology Review for the depth of its technical analysis. And Les Echos for its serious coverage of the economic dimensions of AI in France. Three very different publications that share one thing: they still believe that rigorous reporting is worth the effort.

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