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Articles by Dipal Ashra
Customer Engagement, Data Management, Email Marketing
Imagine walking into a huge space, where you can see the most innovative and exciting digital marketing technologies. Every step you take is a possibility to meet a colleague, a speaker or someone you were chatting with on Twitter but never had a chance to meet in real life. Imagine having at least 15 different sessions to choose from at any given time, all filled with inspiring speakers, useful insights and the latest marketing and digital trends.
Mapp – Behind the Scenes of Launching a Leading Digital Marketing Brand
I’ve been asked a lot of questions since the Teradata Marketing Applications (TMA) acquisition was closed on July 1, 2016. If I were to create a word cloud from the universe of those questions, the word change would be exceptionally prominent. Depending on a number of possible factors—including one’s personal belief system, context, and current situation—the word change can take on many different meanings and/or evoke a multitude of emotions.
The Festival of Marketing 2016 in London: 4 Key Marketing Trends That Dominated the Event
This was the first year we attended the Festival of Marketing as the newly launched Mapp Digital and it was exciting to see how our new brand and approach stacked up to what we saw at the event. It was a great opportunity to meet other like-minded marketers, companies and customers, and to hear from reputable speakers such as Sir Martin Sorrell and Steve Wozniak.
Customer Engagement, Data Management, Email Marketing
We published 79 blog posts in 2017! Plus 28 in German, 27 in French and 11 in Italian. Which ones did you find the most interesting? We took a look at which blog posts on the English Mapp Digital blog were the most popular last year in case you missed them the first time around. As a digital marketer, you probably find yourself overwhelmed by the vast array of tools out there.
12 shortlisted marketing events for the second half of 2017
How often do you attend marketing events? A few weeks ago, I was honored to attend as a moderator at the Intelligent Content Conference in Las Vegas. I met so many smart marketers there, including the one and only – Joe Pulizzi, founder of Content Marketing Institute. I learned about how AI is shaping our roles as marketers, and how SEO and content best practices have changed and developed and how to build the right processes for my content strategy. I like to go to 1-2 events per quarter.
7 Key Takeaways from Intelligent Content Conference 2017
Last month I had the honor of moderating the advanced planning track at ICC – the Intelligent Content Conference. While Content Marketing World is the biggest event of the content marketing industry, ICC in Las Vegas is the smaller, yet more boutique like sister. We had 500 people from 20 different countries, all interested in how content can be put to a better, more intelligent use across the organization.
The Route to Customer Engagement Starts with Intelligent Content Marketing
Have you ever stayed for more than 2 seconds on a webpage that didn’t have engaging content? There is no engagement without content. And when I say content, I mean stories, visuals, videos – anything that tells a story. Content is the essence of marketing. But content alone is not enough. Marketers need to have an intelligent, structured, content strategy in place in order to truly engage their audience.
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