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According to the AARP Public Policy Institute, there are about 40 million adult family caregivers in the United States, and roughly one in four are millennials.1 Defined as those born as early as 1980 through 2004 (a typical reference point is 1982–2000, as defined by the U.S. Census), millennials have confounded marketers with their unique preferences when consuming content and interacting with brands.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
