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Articles by Don Poorman
Why Energy Intelligence Is the New KPI for AI
Energy intelligence, which provides deep visibility into how AI and data infrastructure consume power, is emerging as a critical KPI for enterprises seeking to control rising energy costs, boost efficiency, and scale AI sustainably. Every Earth Day, the conversation turns to carbon offsets, renewable energy pledges, and sustainability reports. These should be year-round conversations, and for many people, they are.
Data Doesn’t Have Uptime. It Has Consequences
The Tier Model Prices the Risk. The XLA Proves You Managed It. Everpure tiered data services SLAs and XLAs move beyond uptime to quantify business risk, enforce AI-era performance, and prove real business outcomes. I was just starting in the rock-and-roll lifestyle of enterprise data when managed service providers (MSPs) started selling storage as a service (STaaS) in the early 2000s. Their innovative approach to developing it was something enterprise IT has been successfully avoiding ever since.
Data Intelligence and the Contextual AI Advantage
Most AI failures aren’t caused by models—they’re caused by data that lacks context, trust, and governance. This post reframes data intelligence as an infrastructural capability that enables contextual AI, connecting metadata, architecture, and real-time data pipelines. The result: AI systems that don’t just process data, but understand it well enough to drive reliable outcomes at scale.
Why There’s No Power Button on the Everpure FlashArray
Everpure is redefining the storage experience and empowering innovators by simplifying how people consume and interact with data. Originally published in 2014, this piece remains relevant today—but the story goes deeper than you might think. What started as a bold design decision about power management reveals something fundamental about how Everpure approaches resilience across the entire stack. In traditional storage, shutting down the array is kind of a big, scary, fingers-crossed kind of deal.
Five Tests of Truly Enterprise-Ready Storage
This article flips the familiar “not enterprise-ready” objection on its head, arguing that it’s legacy storage, not modern platforms, that fails today’s standards for resilience, cyber recovery, performance, efficiency, and automation. “It’s not enterprise-ready.” If you work in infrastructure long enough, you hear that phrase used as a blunt instrument.
2026 Data Storage Predictions: What Enterprise Architects Should Know
In 2026, flash and object storage, emerging DNA and optical “ultra-cold” archives, and a unified storage control plane will shape a tiered, media-agnostic data architecture for enterprise storage. With 2026 underway, it’s time to think about what might be in store this year. Far more often than not, a tech year brings tiny revolutions as opposed to giant sweeping changes or big leaps—change marked by ones and zeroes instead of flashy reveals.
Before Your AI Agent Gives Away the Store: Why Enterprise AI Needs Infrastructure before Autonomy
In Anthropic’s Claudius vending machine experiment, the autonomous AI agent successfully executed many tasks but also made some costly errors, showing that long‑running AI agents need robust enterprise data infrastructure, stateful memory, and judgment aligned with business objectives.
Why NAND Flash Prices Are Rising—and How to Navigate Today’s Supply Chain Pressure
NAND flash prices are climbing amid AI-driven demand and data center growth. Proactive planning, smart vendor selection, and flexible storage-as-a-service models can help IT leaders mitigate supply chain risk. NAND flash pricing has always been cyclical, but the current uptrend is catching many IT leaders off guard. AI infrastructure and global data center build-outs are consuming unprecedented flash volumes, leading to tightening supply and sometimes dramatic price spikes.
How the Pure Storage Platform Solves AI's Million-dollar GPU Problem
By leveraging the Pure Storage platform and Enterprise Data Cloud experience, organizations can eliminate AI’s $2 million GPU problem by unifying data, maximizing GPU utilization, and shifting IT from storage management to true data curation. Here’s a thought experiment: What’s more expensive—the thing you buy, or the thing you buy that doesn’t work? Let’s say your organization just invested $2 million in the latest NVIDIA GPUs to accelerate your AI initiatives.
Getting on the Same Page about AI's Role and Value in Human Workflows
Amid all the AI hype, it’s important to consider that AI fits in the Data and Information layer of the hierarchy of workflow components, while Knowledge and Wisdom remain a human capability. The current noise surrounding artificial intelligence (AI) can be overwhelming between its hype, its promises, and seeing it show up just about everywhere as companies add “AI” components to their product lines.
How Storage Infrastructure Optimization Drives Greater ROI from Existing Investments
Your organization might be missing out on security enhancements, operational efficiencies, and other advanced capabilities that are included in your Pure Storage environment and just need to be turned on. Industry research reveals a startling reality: Enterprise customers typically underutilize 30% of the features available in their SaaS and IT subscriptions.
FlashBlade Surpasses 3 Trillion Objects, Reimagining What’s Possible for Scale Part 2
To test whether FlashBlade could store 500 billion objects, we used a FlashBlade//E system and multiple virtual machines across multiple physical hosts. The test result? FlashBlade stored 3 trillion objects, and that number was still climbing at last count. Read Part 1 of this blog series. It’s an odd oversight when you think about it.
FlashBlade Surpasses 3 Trillion Objects, Reimagining What’s Possible for Scale
At a time when object storage is critical to AI, FlashBlade just achieved an epic breakthrough: A single FlashBlade//E array stored over 3 trillion objects in a customer’s data center without degradation of performance. On this day in 1947, US Air Force test pilot Chuck Yeager broke the sound barrier in a Bell X-1, at the same time shattering expectations that doing so might shred both the plane and himself to pieces. Instead, the moment was almost… anticlimactic.
Less Is More: Why FlashArray Only Needs Two Storage Controllers
Legacy storage products were designed 30-40 years ago during a very different time when different technology was available. FlashArray, on the other hand, was designed with the modern data storage experience in mind, with an active/active dual-controller architecture that delivers stability and simplicity. As I get older, I’m increasingly prone to waxing eloquent about the “good ol’ days…,” regardless of whether anybody wants to hear what I have to say.
Non-disruptive by Design: How Purity Revolutionized Enterprise Storage
For a long time, the approach in enterprise storage has been to just accept disruption. Pure Storage took a fundamentally different approach, making non-disruptive operations a foundational strength, not an afterthought. “Our business users actually called our infrastructure team to ask what had changed—their analytics were running significantly faster. The team hadn’t even told them an upgrade had occurred the night before.” – Pure Storage customer Yes, that’s a true story.
Building a Virtualized and Networked Cloud of Data with Pure Fusion
Legacy storage systems can’t meet the demands of AI, services-first models, and modern workloads. Pure Fusion virtualizes and unifies your data systems into a networked cloud, delivering seamless control, unmatched flexibility, and unparalleled efficiency. Enterprise data management is undergoing a seismic shift, driven by AI-driven productivity, next-gen insights, rising cybersecurity threats, and mounting operational complexity.
Pure//Launch Blog January Edition
The newest innovations from Pure Storage include storage presets in Pure Fusion for storage management efficiency, the new 150TB DirectFlash Module on FlashBlade//E, enhanced disaster recovery capabilities, and other enhancements. It’s a new year and that means new problems to solve and barriers to break down. No matter the challenge, the Pure Storage platform gets better over time to continually deliver the performance, reliability, and security you need to get the job done.
Downtime Will Cost You: Why DRaaS Is No Longer Optional
Unforeseen disruptions like natural disasters, cyberattacks, or hardware failures can pose a significant threat to companies and their financial and reputational health. Investing in disaster recovery as a service (DRaaS) can help businesses stay resilient. In today’s digital economy, constant uptime is crucial to maintaining productivity, revenue, and customer trust.
Introducing Pure Storage Cloud for Azure VMware Solution, an Azure Native ISV Service
Pure Storage Cloud for Azure VMware Solution (AVS) is a fully managed block-storage-as-a-service offering. Pure Storage Cloud for AVS supports seamless, cost-effective migration of VMware environments to the cloud. Today, Pure Storage is excited to introduce Pure Storage Cloud for Azure VMware Solution (AVS), a fully managed block-storage-as-a-service offering for AVS. This new solution will be offered directly within the Azure portal as an Azure Native ISV Service.
Make Your File Data Immortal with Real-time Enterprise File
Pure Storage Real-time Enterprise File empowers infrastructure owners by delivering a simple yet powerful storage solution that grows alongside their business. With Real-time Enterprise File, enterprises can make their data immortal—always scalable, flexible, and future-ready. Infrastructure owners are often burdened with managing file storage systems that require complex planning and careful capacity forecasting.
Real-time Enterprise File: Redefining Legacy File with the Pure Storage Platform
As enterprises evolve, having the proper file storage infrastructure is critical for staying ahead of the curve. Pure Storage is paving the way in innovation and has been named A Leader in the 2024 Gartner® Magic Quadrant™ for File and Object Storage Platforms. The Pure Storage platform, with Real-time Enterprise File, ensures businesses remain future-proof in their data strategies. Data is the lifeblood of decision-making, innovation, and efficiency in the modern enterprise.
Pure//Launch Blog October Edition
We’ve been hard at work making enhancements to the Pure Storage platform to augment data protection, help you get more out of your Kubernetes environment, triage issues faster, and more. We’re never finished innovating here at Pure Storage. That’s because we know that our customers’ needs are changing all the time. They need a platform that can evolve with them. Looking to catch up on what we recently announced at Pure//Accelerate® 2024? Visit the Pure//Launch web page to get the inside scoop.
Reflecting on 15 Years of Pure Storage
Pure Storage turns 15 years old this month. It may sound cliché, but time has really flown by. Fifteen years is practically an eternity in the IT industry. Not many startups survive, let alone make it past an IPO before getting acquired and assimilated into a larger company. How did Pure Storage manage to not just make it this long but also thrive?
Non Disruptive Upgrades: The Pure Storage Ship of Theseus
The Ship of Theseus Paradox asks the question: If every part of a ship is replaced over time, is it still the same ship? Establishing the identity of anything is tricky because physical presence is not necessarily tied to what something represents. Material construction and identity are two separate variables. Could the same be true for FlashArray™?
With Industry-wide Price Increases Looming, Pure Storage Reiterates and Maintains Commitment to Price Stability
Price increases across the industry are putting pressure on enterprises and their IT budgets. Pure Storage is here to help you navigate this uncertainty and provide you with reliable and cost-effective storage solutions. Enterprises, large and small, are experiencing an unprecedented series of price increases this year from software and SaaS vendors, as well as unpredictably high bills from public cloud vendors. These unexpected costs have put significant pressure on IT budgets.
VMware Then and Now: How Virtualization Is Evolving
The virtualization world is undergoing some changes. To navigate an uncertain future successfully and make the most of their virtualized environments, organizations will need dynamic platforms that can address these challenges and pain points. Remember when “the cloud” was little more than an abstract concept involving “remote job entry” by a software company called General Magic?
If Cyber Resilience Is a Team Sport, Here’s Who You Need on Your Bench
“Everybody has a plan until they get punched in the face,” said boxer Mike Tyson. That could be the mantra for CISOs and their security teams who can do all possible prep in advance of potential security incidents, only to throw the playbook out the window when reality hits the fan. No matter how much prep has been done, a security incident has a way of pushing an organization’s procedures, technologies, and people to the limit.
Green Data Storage for a Greener Tomorrow: Federal Innovation and Sustainability
Summary The federal government is the United States’ largest energy consumer. Pure Storage is committed to building a more sustainable future and our solutions play a crucial role in helping the government achieve its climate goals. The federal government is the United States’ largest energy consumer. Pure Storage is committed to building a more sustainable future and our solutions play a crucial role in helping the government achieve its climate goals.
The New Rules of Engagement for Data Storage and AI
We’re in an AI moment that requires new thinking for data infrastructure. Organizations need a unified data platform that delivers data where it’s needed and reduces data center footprint and costs. Exactly how (and how much) the AI revolution will transform how organizations operate remains to be seen in terms of real results. What we do know for certain is that organizations expecting to master AI need to reassess how they manage data.
Announcing Zero Move Tiering for FlashBlade
Zero Move Tiering for FlashBlade delivers two different performance classes of storage from the same array. This innovative approach to data tiering eliminates the costly burden of managing multiple systems for the same results. We’re excited to announce the release of Zero Move Tiering (ZMT) for FlashBlade®—an innovative and simplified approach to delivering two different performance classes of storage from the same array.
How Does the Embodied Carbon Dioxide Equivalent of Flash Compare to HDDs?
Embodied carbon dioxide equivalent (CO2e) is a sustainability metric that can be used when evaluating enterprise storage systems’ impact on the environment. When you conduct a system-level comparison, flash-based systems can have a notably lower CO2e than HDD-based systems. Recently there have been a number of web articles and blog posts comparing the embodied carbon dioxide equivalent (CO2e) of commodity off-the-shelf (COTS) hard disk drives (HDDs) vs. solid-state disks (SSDs).
SAP HANA on Pure Storage FlashArray File
FlashArray delivers the necessary performance and reliability for mission-critical workloads like SAP. It’s easy to install SAP HANA on a FlashArray system using NFS file services by following the steps outlined in this article. This blog originally appeared on ryanarsenaultsap.com. It has been republished with permission from the author. SAP typically creates and maintains an organization’s most critical data.
Oracle Database 19c on Oracle Direct NFS Using FA File
This blog post shares how to configure a Pure Storage FlashArray system for NFS and an Oracle 19c database for Oracle Direct NFS (dNFS) and then confirmed usage by reviewing the Oracle database alert.log files and using dNFS database views. With Pure Storage Purity 6.1, we saw the arrival of file support to the family of Pure Storage® FlashArray™ systems, providing a unified block and file storage platform.
Security Pros Share the Secret to Data Resilience
In a recent Tech Talk, experts from Presidio and Pure Storage discussed how enterprises can take advantage of their increasing amount of data while keeping it secure. Here’s a stat that might drop your jaw: About 90% of the world’s data was generated in the last two years. “I think a lot of us are trying to figure out how to become better swimmers because we’re all drowning in data,” said Bill Oyler, Practice Director, Professional Services, Data Center at Presidio. The good news?
Part 1: Getting More From the Data Center
In the quest to create a more efficient, modern data center, there are several elements enterprises should consider when trying to evolve their IT operations. It’s a tale as old as time—a technology vendor will declare, with a lot of supporting slides and spreadsheets, their portfolio is the only secret weapon needed for evolving a data center to peak efficiency and align with ever-changing business needs.
What You Missed on Digital Bytes
Digital Bytes is where we round up a treasure trove of tips and tricks, best practices, and shortcuts to getting more out of your storage infrastructure. Join Matt Bradford, Director of Technical Marketing at Pure Storage, to stay in the know and ahead of the curve.
Rethinking Priorities: It’s Time to Modernize Data Protection
Times change…and priorities change. For the past 25 years, most IT orgs have been focused on how to speed up backups to fit in a backup window. Accelerators, change block tracking, and even deduplication and compression were employed to help fit in as many backup jobs as possible in a given time frame. Recovery was more about being able to recover, rather than how much data or how fast.
How the Pursuit of Innovation Is Changing the Enterprise Risk Landscape
Risks like cybersecurity, technical debt, and runaway costs are keeping IT leaders from focusing on innovation. Leveraging strategies to manage these risks can help them find innovation success. AI adoption is a series of races. First, to build the infrastructure to support AI; second, to train models; and third, to identify use cases and implement the models into actual business processes. After, is the race that really matters: to actually create a healthy ROI from AI investments.
Get Ready and Stay Ready with Pure Skill
Whether you’re looking to elevate your own IT skills or support your team’s development, Pure Skill is a new subscription service that makes education and training accessible and enjoyable. In today’s fast-paced tech landscape, staying ahead of the curve is more than just a professional advantage—it’s a necessity.
Resilient Data Protection for Critical Infrastructure of State and Local Governments
Bad actors are targeting critical infrastructure in an attempt to disrupt services citizens rely on. As these threats increase and evolve, state and local governments need to evolve their cybersecurity strategies. Pure Storage solutions can help agencies protect critical infrastructure and get back on their feet quickly after an attack.
Will 1984’s Prophecies Come True? Not If the New AI Act Has Something to Say about It
The 2024 European Commission’s AI Act seeks to ensure AI use cases and applications stay “trustworthy.” Leveraging technology solutions that help you optimize your AI investments in an ever-evolving regulatory environment can help you build a brighter future. 1984.
Leveraging Pure Protect //DRaaS for Cybersecurity: The Role of Clean Rooms in Forensic Investigations
Summary As cyber threats increase, having a robust disaster recovery solution is essential. Pure Protect //DRaaS not only helps ensure businesses can swiftly recover from disruptions but also provides a clean room to conduct forensic investigations. As cyber threats increase, having a robust disaster recovery solution is essential. Pure Protect //DRaaS not only helps ensure businesses can swiftly recover from disruptions but also provides a clean room to conduct forensic investigations.
Perspectives Content | Blog Home
Informational, comparison and how-to articles on technical topics related to the information storage and cloud computing sectors.
What Role Does Data Play at the Olympics?
Bringing a global event of massive scale like the Olympics to life is no easy feat. It takes another star behind the scenes—data—helping ensure smooth operations, immersive viewer experiences, and accurate event outcomes. The Olympic Games have always been a showcase of human achievement. But behind the scenes, it’s also a feat of technological prowess involving vast amounts of data, cybersecurity, logistics, and advanced IT operations.
Get a Handle on Cloud Spend and Waste—For Good
Both cloud adoption and being cloud-native are being pushed and lauded as very important things for business survival today, and for good reason: The cloud can solve legacy IT headaches of yesteryear and give apps more horsepower when they need it. You can pick and choose resources à la carte. Managed service providers (MSPs) will take tuning and tooling off your plate.
Announcing Secure Multi-tenancy for Purity—the First Step to Secure Application Workspaces with Pure Storage
Pure Storage is proud to announce the availability of secure multi-tenancy (SMT) on our FlashArray™ storage endpoints. This is an important foundational step to Secure Application Workspaces (SAW)—our future genesis of SMT that will add configuring Portworx® container storage to the same management plane and give storage administrators a long-needed consolidation of tools to simplify their day-to-day operations.
The Data Center of the Future Is All-flash. Will the Last HDD Seller Please Turn Out the Lights?
By 2028, practically no new all-hard disk drive (HDD) storage systems will be sold for enterprise data center computing. That’s the prediction made by Pure Storage in a new white paper, “The All-flash Data Center Is Imminent,” which shows a clear and consistent decline in HDD shipments since their high more than a decade ago. As of 2019, up to 80% of primary storage workloads were handled by all-flash arrays (AFAs), emphasizing the importance of high-performance storage solutions.
Choose Your Path with Simplified Release Lines
Pure Storage was once a startup. We’ve grown substantially since our founding in 2009. For the longest time, we were singularly focused on building the Purity Operating Environment for FlashArray™. As fast as possible, iterate. New features. Bug fixes. Over and over. We manufacture what is considered the heart of the data center. No point in blazing-fast CPUs or humanity-threatening AI when you can’t store any data.
National Coding Week: Upskill Your Coding Knowledge with Pure Storage
The Pure Storage team is always here to help you access the information and resources you need to get the most out of your Pure Storage products. In addition to the Pure PEAK Program, our experts regularly share content—coding included—in the Purely Technical category of our blog. It’s National Coding Week, which is a perfect opportunity to share some of the resources from our community of developers and engineers.
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