The following article is based on Don Van Houweling's presentation at the 2019 Dealership Minds Summit. To watch the presentation, click here. Editor’s Note: Don Van Houweling, Owner of Van Wall Equipment was part of 3-dealer panel on sales strategy at the 2019 Dealership Minds Summit. Here’s an excerpt of what Van Houweling shared with dealership executives and corporate directors about his company (Farm Equipment Dealership of the Year Alumni Group), in his own words.
