Donna Shunk brings over a quarter-century of expertise to the consumer-packaged goods (CPG) industry, having excelled in various sales roles across the top 100 CPG OTC/HBA, Food, and beverage companies. Her journey through major names like Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA has equipped her with a robust skill set tailored to high-stakes sales environments where strategic innovation and strong partnerships are crucial.
In her dynamic career, she has cultivated a reputation as a decisive leader capable of fostering collaborative business strategies and securing win-win outcomes with buyers and senior executives. Her forward-thinking approach has merited accolades for developing impactful retail in-store activities and effective sales strategies. She's adept at managing national broker teams and third-party vendors, enhancing customer relationships, and navigating the complexities of FDM, Convenience, Specialty, and B2B channels.
She stands out for her exceptional skill in surpassing sales targets through meticulously crafted sales strategies and fact-based selling stories that earn customer trust and drive robust sales agency operations. Her consistent performance has earned her the trust of a Vice President of Sales, who has handpicked her for various strategic roles, further testament to her ability to consistently exceed sales objectives and bolster team spirit.
Currently, at Lavazza NA, she has spurred significant growth from 2021 to 2023, marked by substantial sales increases with major retailers such as Publix, H-E-B, Meijer, Ingles, and a collective group including AWG, Supervalu, Lowes Food, and KVAT. These accomplishments underscore her proficiency in driving strategic growth and establishing market dominance.
Her deep expertise extends to category management, shopper marketing, and merchandising, where she excels at in-store execution and retail operations. This proficiency helps her create strategies that meet and exceed retail expectations, fostering brand growth and prominence.
Away from professional pursuits, Donna has a rich personal life characterized by her passion for animal welfare and environmental sustainability. Since 2003, she has been a committed pescatarian and advocate for humane animal treatment, supporting initiatives like The Farm Sanctuary. She also supports the Environmental Working Group (EWG), using its resources to make informed choices that benefit consumer health and environmental conservation.
Donna Shunk cherishes her family ties and community connections, enjoying time with her nieces and a wide circle of friends and colleagues from the CPG industry. Her life reflects a blend of professional diligence and a deep commitment to personal values and community welfare.
