A fungus called Ophiocordyceps sinensis, when it finally pops its fruit out of the ground, looks a lot like a twig—that happens to be attached to a dead caterpillar. Underground, the fungus infects the larvae of moths in the Himalayas, consumes them from the inside out, and produces its twig-like fruit from the head of the caterpillar's mummified corpse. Recently, demand for this fungus has skyrocketed, sending its price over $100 per gram.
It all started with a Zambian chimpanzee named Julie in 2010. Julie stuck a piece of grass into her ear, and left it there. And she would do it over and over again. But why? To save it for later, for some unknown purpose? For fun? To show that she understood she would become dust and one day fertilize the grass, in an ironic nod to The Lion King? Actually, this "grass-in-ear-behavior" appears to serve no discernible function. But after Julie did it, other chimps in her group began to follow suit.
The Sumatran rhino is one of the most endangered large animals in the world; by some estimates there are only 30 of these magnificent creatures left. New research shows they have survived at low population levels for more than 10,000 years, making them even more vulnerable to extinction than experts previously thought.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".