Douglas Karr on Muck Rack

Douglas Karr

Verified
Indianapolis
Covers:  digital transformation, digital marketing, marketing technology, sales technology, crm, mobile marketing, search marketing, customer journeys, enterprise software, martech, etc.
Doesn't Cover: cybersecurity, hardware, mergers, acquisitions, new hires
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Interview

What was your first job as a journalist?

My own blog.

Have you ever used a typewriter?

IBM Selectric

How is social media changing news?

Diamonds in the rough

Who's your favorite fictional journalist?

Ernest Hemingway

What does it mean to be a journalist?

Providing value and perspective to your audience.

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

Know my audience, provide thought leadership, and share how your client helps to get results.

What tools and software do you use to do your job?

I write about tools and software, so everything!

What's your favorite social network?

Twitter

Who do you wish followed you?

Jeff Bezos

Why did you become a journalist?

My 8th-grade teacher told me I had writing talent.

Did you work for your high school newspaper? If so, what did you do there?

Yes, I designed the yearbook graphics.

What story are you most proud of writing or working on?

All of them.

What advice can you offer to aspiring journalists?

Practice makes better.

When's the best time to pitch you?

Early morning

What's the best pitch you ever got?

A pre-written article with images, bio, headshot, and an introduction to the client.

What's the worst pitch you ever got?

Every one about cybersecurity

What's your favorite drink?

Bourbon

When you're not at a computer, where are you most likely to be?

Sipping bourbon and petting my dog.

Aside from your own, what's your favorite publication to read?

Wall Street Journal

What's the most common misperception about your beat?

That we know why it works.

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