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1,990 Views India’s jewellery market is undergoing a decisive transformation, and much of this momentum is emerging from Tier 2 and Tier 3 cities. Today, these markets account for nearly 60 to 65% of overall jewellery sales, with diamond demand alone witnessing a 15 to 20% year-on-year rise, supported by new store expansions and targeted campaigns. Within this shift, one of the most compelling growth stories is the rapid rise of men’s jewellery.
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