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Abstract The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrity‐endorsed environmental campaigns.
Biodiversity declines threaten the sustainability of global economies and societies. Acknowledging this, businesses are beginning to make commitments to account for and mitigate their influence on biodiversity, and report this in sustainability reports. The top 100 of the 2016 Fortune 500 Global companies' (the Fortune 100) sustainability reports were assessed to gauge the current state of corporate biodiversity accountability.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
