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This story is part of a series about financial literacy for small businesses in the Ypsilanti area. It is made possible by University Bank. For many entrepreneurs, having strong guiding principles for a business goes hand-in-hand with success. These measures are often invaluable when it comes to assessing a company's performance, identifying potential problems, making informed decisions, and setting future goals.
Resources: Concentrate Ann Arbor Rylee Barnsdale's Feature Article: Empathy is the secret ingredient in this Ypsi woman's financial services business Liberty Financial Services Transcription: Rylee Barnsdale: The holidays are just around the corner, and with the holidays comes spending.
When Ypsilanti resident Cheranissa Roach's daughter was 8 years old, she said to her mother, "You always encourage others to go after their dreams. Why don't you?" That was a life-changing moment that helped affirm Roach's desire to pursue her dream of being an entrepreneur. Cheranissa Roach. "As a mom, you can raise your children to be smart, compassionate, kind, and successful while you pursue the dream of business ownership," Roach says.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
