Loading metrics Open Access Peer-reviewed Research Article Citation: Rozing E, Rubino EC, Turner A, Larasatie P (2024) Exploring the efficacy of identity priming and message framing in influencing American attitudes toward trophy hunting. PLoS ONE 19(11): e0312949. https://doi.org/10.1371/journal.pone.0312949 Editor: Mario Soliño, Spanish Scientific Research Council, SPAIN Received: January 11, 2024; Accepted: October 16, 2024; Published: November 7, 2024 Copyright: © 2024 Rozing et al.