The legendary naturalist John Muir once wrote: “Whenever I met a new plant, I would sit down beside it for a minute or a day, to make its acquaintance, hear what it had to tell.” The first step to making an acquaintance is to get a name—and naming nature is not easy. This weekend, while walking through Great Falls Park, a butterfly landed on my friend’s leg. It was large, with yellow and black wings—clearly a swallowtail, but what species?
Pity the fur seal pups of Guafo Island. If they can evade being battered by the storms that pound the island, and avoid being trampled by the huge adult males that periodically charge across the beach, and dodge the killer whales that patrol the surrounding waters, then they might just live to get their taints pecked raw by seagulls. Guafo, sitting just off the coast of Chilean Patagonia, is home to the world’s largest colony of South American fur seals.
They called it the black song. For the humpback whales of eastern Australia, it was irresistibly catchy. Back in the mid-1990s, those whales were singing a completely different tune—a melody known to researchers (for arbitrary reasons) as the pink song. But in 1995, a small number of humpbacks from the west of the continent made it over to the east, bringing a foreign tune with them. That tune—the black song—was a viral hit.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".