On Monoculture Thanks to globalisation, McDonald’s golden arches are more recognisable universally than state flags or centuries-old iconography. Increasingly, the world consumes the same homogenised culture, in its speech, clothing, cuisine, and media. Countries like the US have created a global brand, and boast of their reputation as a melting pot. This melting pot phenomenon, which sheds exterior differences to maintain one standardised culture, yields the monoculture.