Elana Rabin
- None, SNEWS
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Articles by Elana Rabin
Alpine Start Launches New Functional Beverage Line
Boulder, CO (January 26, 2021) — Alpine Start, Boulder-based makers of premium instant coffee, today announced its latest launch of functional beverages ‘With Benefits’ via Kickstarter.
GRAYL® Partners with Hayter Communications
Seattle, WA (July 23, 2019) - GRAYL, the Seattle-based innovator of water purifiers built for international travel, has named Hayter Communications as its public relations agency of record. HayterComm is one of the nation’s leading active lifestyle communications and marketing firms.
Helly Hansen & American Magic to Take on the America’s Cup
SUMNER, WA. (October 25, 2018) — Helly Hansen, the Norway-based global leader in sailing, today announced its partnership with New York Yacht Club American Magic, the U.S. Challenger for the 36 America’s Cup, the highest prize in international sailing.
Helly Hansen Joins Chester Race Week as 1st Presenting Sponsor
Global outerwear icon wants to be #1 brand in sailing, chooses regatta for its reach, professionalism & energy CHESTER, NOVA SCOTIA (June 14, 2018) – After a trial run in 2017, Norway-based global outerwear icon Helly Hansen has signed on as naming sponsor of what is now “Helly Hansen Chester Race Week” 2018, North America’s largest annual keel boat race week.
Revant Upends Eyewear Market with One-Pair-for-Life Performance Sunglass Collection
PORTLAND, OR (April 24, 2018) – Revant Optics, based in Portland, Oregon, today launched its initial collection of performance sunglasses on Kickstarter. Their mission is to do away with the eyewear industry status quo of disposable design, introducing performance eyewear that lasts a lifetime with all frame components and lenses available for purchase forever through Revant.
HayterComm Brings Communications Vision to Revant Optics
Revant Optics, a Portland, Ore.-based manufacturer and seller of premium replacement lenses for all sunglass and prescription eyewear this week named Hayter Communications as its agency of record. HayterComm was selected for the agency’s deep roots in the eyewear market and active lifestyle industry. Revant manufactures and sells premium replacement lenses for any brand of sunglasses and RX frames, offering more than 60,000 skus that complement Oakley, Spy, Smith, Ray-Ban, Maui Jim and more.
A Miracle from Helly Hansen’s All-New Lifaloft™ Insulation: Lightweight Warmth for All Seasons
Despite popular belief that Helly Hansen made a pact with Norse gods to do the impossible and create a lighter, thinner, warmer insulation, in truth the human minds at the Oslo-based performance apparel brand broke the code through four years of development with PrimaLoft® to create Lifaloft™, available to all mortals in Fall 2018.
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
The donation will directly aid in North Bay fire relief Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund. The Community Fund will directly aid the North Bay Fire Relief Fund, supporting the four counties where wildfires destroyed 100,000 acres of land and trails: Sonoma, Napa, Mendocino and Lake.
United By Blue ups the ante on Blue Friday, their nationwide DIY cleanup initiative
The outdoor brand gives Black Friday a sustainable spin and issues a water conservation challenge to their customers. United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is announcing their second annual Blue Friday event.
Aventura Clothing Acquires Women’s Knitwear Brand Icelandic Design
Acquisition will allow Aventura to carry on Icelandic Design's legacy of handicraft knitwear for women Family owned and operated, Aventura Clothing is excited to announce the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. The acquisition will allow Aventura to strengthen its presence in the women’s fashion category while continuing to carry on Icelandic Design’s legacy of handicraft knitwear for women.
MSR Welcomes Mike Chambers to Athlete Ambassador Team
Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has announced professional athlete Mike Chambers as the newest member of its athlete ambassador team. Chambers, renowned for mountain expeditions and social responsibility, has joined forces with the company to collaborate on events, expeditions, social impact projects, and new product performance testing.
Therm-a-Rest Announces Erik Flink as New Vice President
Therm-a-Rest®, known for its award-winning camp comfort products announced Erik Flink as the new Vice President of the Therm-a-Rest business unit, encompassing Therm-a-Rest, SealLine, Platypus and PackTowl brands. Flink steps into the role having most recently worked as the Therm-a-Rest Brand Director where he led strategic planning for all of Therm-a-Rest’s outdoor categories. He will replace outgoing Vice President, Doug Jacot, who will continue to consult with the company.
MSR Names Sanders Vice President
Mountain Safety Research® (MSR®), a manufacturer of premium, high-performance outdoor equipment since 1969, has named Doug Sanders Vice President, MSR. In his new role, Sanders will take the helm of the iconic brand leading overall growth, while overseeing high-level product creation, marketing and production strategy. Sanders brings more than 20 years of outdoor product management experience to his new role.
MSR Introduces New GuideLine Pro™ Tent for Guides & Outfitters
SEATTLE, WA (July 24, 2017) —Since 1969, Seattle-based MSR® (Mountain Safety Research) has set the standard for creating high-performance outdoor products meant to withstand the harsh conditions of the mountains. New for 2018, MSR introduces the GuideLine Pro™ 2, a tent made for guides, informed by the needs of guides.
Helly Hansen Completes 2018 Spring/Summer Base Layer Collection with 100-percent Merino Wool Products
OSLO, Norway (July 24, 2017) — Developing technical and protective apparel to help professionals and outdoor enthusiasts alike stay and feel alive has always been at the forefront of Norwegian-based brand, Helly Hansen.
New MSR Hubba Tour Tents Give Touring Adventurers Comfort and Protection
The latest tent line from MSR offers long-term touring adventurers comfort and ease of setup in any conditions SEATTLE, WA (July 19, 2017) — Since the debut of its first shelter in 1973, MSR® has been engineering for superior livability and ultimate reliability. For 2018, MSR brings the Hubba™ Tour Series to the American market, offering the ultimate solution for the growing adventure touring community.
Ultralight Cooking Made Easy with New MSR PocketRocket 2 Mini Stove Kit
Ultralight and minimalist solo backpackers get exactly what they need and nothing more Since MSR® (Mountain Safety Research) introduced its first mountaineering stove in 1973, the Seattle-based creator of backcountry gear has offered quality and reliable products for cooking while outdoors. For 2018, MSR introduces the PocketRocket® 2 Mini Stove Kit, built specifically for ultralight minimalists attempting to go farther and faster with less on their backs.
Helly Hansen Completes Mountain Apparel Line with Pants for All Conditions
OSLO, Norway (July 17, 2017) — With 140 years of experience working closely with mountain professionals and athletes, Norway-based Helly Hansen continues to produce professional grade apparel for all users to help them stay and feel alive in the outdoors. To this day, over 55,000 individuals including guides, search and rescue volunteers, and ski patrollers choose Helly Hansen apparel knowing they will be protected from the elements that await them in their daily lives.
Stay Fast and Light with Therm-a-Rest 2018 Sleeping Bag Line
Therm-a-Rest’s Sleeping Bag Category Gets Upgraded for 2018, Offering Options for Every Adventure SEATTLE, WA (July 17, 2017) — For over 45 years, Therm-a-Rest has been committed to creating a better way to camp – from technical camping mattresses to sleeping bags, cots, hammocks, tents and more. The Seattle-based business is offering a new line of Fast & Light sleeping bags in 2018.
Helly Hansen Brings Warmth and Breathability to Mountaineers with New Verglas Light Jacket
Since 1877 Helly Hansen has worked closely with mountain professionals to create technical apparel built to withstand the harshest environments on the planet. Knowing that cold temperatures don’t only occur during winter months, Helly Hansen now brings its classic performance Verglas line of Allied-down filled jackets to the spring and summer months.
New MSR WindBurner Stove Systems & Cookware Options Bring Versatility to Solo Hikers and Group Campers Alike
SEATTLE, WA (July 11, 2017) —Since 1973, MSR® (Mountain Safety Research) has engineered high-performance, standard-setting stove solutions for outdoor adventurers. For 2018, MSR builds off its successful WindBurner Stove System, now the best-selling stove system in the U.S., with a variety of new systems and cookware options, as well as a new remote-canister stove design.
Adventure Together with Therm-a-Rest’s New NeoAir Camper Duo Therm-a-Rest Offers a Luxury Camping Mattress for Two
SEATTLE, WA (July 10, 2017) — Seattle-based Therm-a-Rest has been perfecting comfort in the outdoors for more than 45 years—creating technical and premium camping mattresses, sleeping bags, cots, hammocks, tents and more. For 2018, Therm-a-Rest brings its years of experience and technology to the world of duo sleep systems with the new NeoAir® Camper™ Duo.
Choose Like a Pro with Helly Hansen’s Spring/Summer 2018 Apparel
OSLO, NORWAY (July 6, 2017) — Helly Hansen, the Norwegian technical sailing brand, prides itself in continuing to introduce unique technologies for professional grade gear since the company started over 140 years ago. With the ability to provide tested products that perform and last in the harshest conditions around the world, Helly Hansen enables professionals and enthusiasts to push boundaries and break records to stay dry, comfortable and protected.
MSR Trail Base Water Filter Kit Offers Incomparable Hydration Versatility
Move from instant water on the trail to the high-volume filtration at base camp quickly and painlessly Need a quick hydration hit on the trail, but a larger volume filtration system for camp? The MSR® Trail Base™ is the next evolution in gravity filtration, combining what’s best from the new, ultra-light and small TrailShot™ Microfilter with the reliable, high-volume MSR AutoFlow™ filtration system.
Helly Hansen Launches Multi-Year Partnership with Waypoint Outdoor to Accelerate USA Business
Helly Hansen, a leading technical outdoor brand, today announced that it has appointed Waypoint Outdoor as its exclusive U.S. nation-wide master sales representative for both the sportswear and work-wear wholesale businesses. Waypoint has a successful track record in helping to build leading brands in the USA outdoor market.
SealLine Expands Blocker and BlockerLite Dry Sack Lines for Broader Gear Protection and Organization Options
SEATTLE, WA (June 27, 2017) – For nearly 32 years, SealLine has made durable and reliable protective gear, enabling outdoor enthusiasts to adventure confidently without worry of weather affecting personal belongings. What first began as a passion project to create waterproof bags for kayaking and whitewater rafting has grown to a full offering of radio frequency (RF) welded dry bags, sacks, packs, duffles and cases to fit any and all types of outdoor activities.
Polar Expeditions Just Got Warmer with Therm-a-Rest’s new Polar Ranger -20F/-30C Sleeping Bag
SEATTLE, WA (June 27, 2017) — Seattle-based Therm-a-Rest has been helping extreme mountain athletes and explorers stay warm and comfortable at camp for decades. In 2018, Therm-a-Rest introduces a sleeping bag built to endure the coldest destinations known to man. Designed with polar explorer and mountaineer, Eric Larsen, the Polar Ranger™ -20F/-30C is the only bag you’ll need when going to sub-zero temps.
Therm-a-Rest Announces Continued Support of American Hiking Society, the Access Fund and Big City Mountaineers
SEATTLE, Washington (June 7, 2017) — Therm-a-Rest, the leader in outdoor comfort, is proud to announce its continued support of non-profits, American Hiking Society (AHS), the Access Fund and Big City Mountaineers. For the third year in a row, Therm-a-Rest will support the American Hiking Society’s mission to promote and protect foot trails, their natural surrounding areas, and the overall hiking experience.
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