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5. Adidas redefines what it means to be sporty Global – Adidas is tackling outdated fitness stereotypes with its latest campaign, Reimagine Sport, which coincides with the launch of its new women’s collection. Featuring performance and streetwear, the collection is designed to be diverse and inclusive. It has been created to inspire women to move in whatever way suits them, with high-performance tights and bras suitable for a variety of activities.
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