Eliza Evans

Want to know how to get a reporter to write about your pitch? First, you have to think like one.

When it comes to long leads, there are two main types you're likely to come across: trade and consumer. The t…

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that…

Do you hate media relations? Do cold calls make you feel like a telemarketer during dinnertime? Then it's tim…

When it comes to getting your business across on social media, LinkedIn is a great bet for B2B business devel…

Whether you're the gleeful subject of every targeted sale ad or a staunch believer in minimalism, the Thanksg…

Whether or not you're a fan of the brightly colored patterns and dresses created by Lilly Pulitzer, you can f…

THE BOOZE BIN By: Eliza Winston Moonshine. We've probably all heard about it at one time or another, but just…

It's the most wonderful time of the year-nope, not the holidays. Those are over and it's time for my favorite…

For many of us in public relations, storytelling is a way of life. I started out young, dictating stories abo…

It's the most wonderful time of the year-nope, not the holidays. Those are over and it's time for my favorite…

Want to know the top-secret recipe to create a name for a new brand? Great. Here it is: Grab a few creative f…

Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant …

When it comes to finding a place to store their dollars, today's customers have plenty of options. Financial …

Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant …

Brands are evolving customer experience to survive. How will your company build an experience that gives cust…

Local students gave their expert opinions Wednesday on the benefits of using digital textbooks in the classro…

Press Release: Martinsville Bulletin Wednesday, August 25, 2010 By ELIZA WINSTON - Bulletin Staff Writer The …