It was the fall of 2013 when productboard founder and CEO Hubert Palan became convinced there must be a better way to create and share the product roadmap, and not long after that he learned that wasn’t the problem at all. Sure it was a hassle for product managers to design roadmaps in a PowerPoint, and to keep multiple versions for different audiences up-to-date. But the real problem, he learned, was the much thornier matter of deciding what got on the roadmap in the first place.
