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Articles by Elizabeth de Stadler
What does POPIA really mean for SA's direct marketers?
Consumer law and POPIA expert, Elizabeth de Stadler from Novation Consulting and JD Engelbrecht MD of Everlytic, demystify the law for marketers. With South Africa’s Protection of Personal Information Act (POPIA) having officially commenced on 1 July 2020, the clock is now ticking for business leaders and marketers to ensure they remain compliant once the grace period (of one year) is over.
Where will GDPR & POPIA leave digital marketing?
The EU’s General Data Protection Regulation (GDPR) officially came into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world. Both GDPR and POPIA are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored.
Where will GDPR & POPIA leave digital marketing?
2018 is officially the year of privacy: The EU’s General Data Protection Regulation (GDPR) will officially come into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world.
SA’s new POPI Act could kill more than just spam
Even as an avid supporter of privacy rights and control over personal information, I’m concerned that the draft regulations that outline the way direct marketing consent must be obtained are the kind of overkill that could hurt SA’s digital economy significantly. As much as we hate spam, we must also acknowledge that not all direct marketing is Freddy Krueger-level evil. The evolution of digital marketing and advanced analytics enables marketers to better target their communications.
POPIA could kill more than just spam
The long-awaited Protection of Personal Information Act (POPIA) regulations were published in September 2017. They don’t say much, but what they do say spells more than just sleepless nights for direct marketers. If accepted as is, these regulations have the potential to send direct marketing in SA back to the stone age. Everyone hates spam when it’s uninvited and comes from a company you have never dealt with before, much less have given your info to.
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