Article by Elizabeth Tweedale, CEO and Founder, Cypher Think Different. A great Apple ad campaign from 1997. The fact that we all think differently is at the very root of why girls – and everyone for that matter – should be encouraged to get into coding. The reason we should encourage girls into coding is not just about feminism or equality, it’s not just about fairness or a ‘level playing field’, it’s not just about opening up glass ceilings and filling quotas. It’s far more important than that.