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Articles by Ellen Gomes
The accounts receivables team your firm has is more capable than you think
When accounts receivables teams at staffing firms fall behind on collections, the immediate assumption typically is a headcount problem. Volume (or complexity) is up, the team is buried and the ask to leadership is, “Give us more people.” Leadership says no. The team stays buried. That cycle is real, and it is genuinely frustrating for all the participants, from the buried accounts receivables staff to the leadership team negotiating resource allocation.
Cartwheel and symplr Partner to Automate Billing and Unlock Efficiency for Healthcare Staffing Firms
Cartwheel and symplr Partner to Automate Billing and Unlock Efficiency for Healthcare Staffing Firms Adding advanced invoicing, collections, and reconciliation into the CTM ecosystem elevates both agency and client workflows, enhancing the overall value we’re committed to delivering to our customers.” — Manny Gagliardi, VP of Contingent Talent Management at symplr DOVER, DE, UNITED STATES, October 28, 2025 /EINPresswire.com/ -- Cartwheel, the leading accounts receivable automation platform...
Remote Team Productivity: Top Ergonomic Chairs for Optimal Performance
As remote work evolves from a temporary adaptation to a long-term operational model, businesses across the United States — especially small to mid-sized companies — are reimagining how to sustain productivity in a distributed workforce. At the heart of this evolution lies a simple yet often overlooked investment: the office chair.
The effects of grazing frequency and intensity on herbage and structural characteristics of irrigated ‘Tifton 85’ bermudagrass grazed by sheep
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4 succession planning examples and best practices
As CEO turnovers continue to hit record highs, most organizations can expect to deal with leadership changes. A leadership exit can disrupt any organization – from stock prices taking roller-coaster rides to employees feeling unnerved about ongoing changes. Fortunately, a solid succession plan can turn any exit into a smooth, well-managed transition. In this post, we’ll provide best practices to keep in mind for succession planning and share examples of successful leadership transitions.
Beginner’s Guide to Group Coaching
Guide to Group Coaching 101 Many L&D programs target key business challenges, such as onboarding new managers or supporting leaders through periods of change, but there’s a missing component: learning through connection. One of the most common programs, training, is effective at providing employees with knowledge and information.
Does Executive Coaching Actually Work?
Today, executive coaching is everywhere. But is it effective? In this article, we pull back the curtain on coaching: the good, the bad, and the questions you should be asking. Think back to the early days of your career. There were plenty of opportunities to learn, right? Maybe it was by trial and error (who doesn’t have that one specific memory of making a huge mistake at their first “real” job that they vowed never to repeat again?).
How to Select a Coaching Solution
You’ve decided now is the time to invest in coaching. The next step is to select the right solution. Download this guide to the coaching platform selection process to help you choose a solution that: Meets your program requirements Is easy to buy, own, and use Can scale and adapt with your organization Start your prep and download the eBook full of helpful checklists, timelines, and an editable demo guide now!
How to Get Stakeholder Buy-In For Coaching
Effectively communicating the impact of your coaching strategy and program is a key step in any successful coaching program. Whether you are implementing a new strategy or expanding or changing an existing one, you want your stakeholders to understand why coaching is an investment-worthy priority and why they should become champions.
Worksheet: Identify Your Coaching Program Goals
As a member of the HR or Learning + Development departments of your company, you may be defining how using coaching as a leadership development tool can help serve your organization’s goals. That’s important and critical work, and we’re here to help. Success for any coaching program, in any business, starts by anchoring your purpose in the organization’s goals.
What Happens When Managers Get Leadership Development Coaching?
Managers play a crucial role in every organization. A great manager can not only be effective at their job but lift the performance, retention, and engagement of their teams and even the cross-functional teams they work with.
5 Ripple Effects of Manager Coaching: Infographic
They extend beyond the individual to their team and the broader organization. Effective coaching creates a virtuous cycle of positive behavior and change. In this infographic, which is powered by our research on the coaching ripple effect, you’ll learn 5 ways manager coaching affects other people, including how it can: Transform leaders Drive recognition and feeling valued in teams Uplevel the skills of the broader team Impact ROI the bottom line through increased retention
Abscôndito
Era a vez dele. Era gorducho, baixinho e branquelo. Tinha os cabelos pretos, os olhos eu não conseguia ver. Estávamos na mesma fila, esperando para esquentar o almoço que ambos trazíamos. Era a vez dele, sua vez de usar o forno comunitário. Sua visão estava baixa enquanto esperava o almoço esquentar. Lá fora, o brilho incandescente do sol dava vida a tudo: flores, árvores, o próprio chão imitava o sol na cor e na temperatura. Estava quente.
Navigating 2024: 5 Leadership Development Trends You Can't Ignore
What do you need to build an exceptional strategy–and execute it? As people leaders, you know that your organization’s ability to succeed, pivot, and innovate lies with your people. And so, the question becomes how do you equip them–at every level–to lead well? In 2024 we need to focus on leveraging our strengths. To do that we, as leaders, need to think strategically about how to support, optimize, and elevate our people in sustainable and impactful ways.
2024 Leadership Development Predictions
As people leaders at leading organizations, you know that your organization’s ability to succeed, pivot, and innovate lies with your people. How do you equip them–at every level–to lead well? What trends, tips, and insights should shape your leadership development strategy for 2024 and beyond?
O fluxo das √°guas
Era 6h35 da manhã, o tempo estava nublado. Terminou de se arrumar e saiu. Sentiu levemente finas gotas de chuva tocar a sua pele, se arrepiou, e quase reclamou para fora de si com a natureza que estava além do seu controle. Preferiu murmurar internamente, pois acreditava que assim ninguém ouvia, nem mesmo a chuva que fazia seu percurso como simples serva da vontade divina. Abriu a sombrinha, quase protestando contra o ato. Seguiu seu caminho.
Ver alĂ©m das aparĂȘncias
Há algumas semanas, saí para caminhar de tardezinha. Ver o pôr do sol, a vida, as pessoas... saí convicta e entusiasmada, mas com vinte minutos de caminhada eu já havia perguntado a mim mesma: "o que eu estou fazendo aqui? por que não só fiz uns exercícios em casa mesmo?", mas continuei firme no meu objetivo pois sabia que iria valer a pena. O motivo da murmuração interna era a poeira da avenida entrando a galopes no meu pulmão fraco.
O diálogo entre textos
Recife, 8 de agosto de 2023. Querida vovó, estou enviando esta carta para contar algumas coisas. Desde que cheguei, é verdade, ainda não entrei em contato pois as coisas estão bastante corridas, mas contarei sobre como é viver na cidade grande. Pois então: Quando cheguei aqui, logo de cara o que me encantou foi o movimento da cidade que continua depois das oito da noite; é algo realmente impressionante.
How Facebook's New Explore Feed and Ad Transparency Will Affect Marketers
Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode: “How will this change things for our team? How will our strategy need to adapt in order to stay ahead?
8 Actionable Tips to Optimize Your AdWords Performance Today
The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI.
The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond
A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it.
The Real World: Marketing & Sales Alignment
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in marketing and sales misalignment.
3 Insights on the Impact and Future of Business, Marketing, and Sales Operations
Operations occur near constantly across your organization through processes and details that you may never even be aware of. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and the people that power those functions are absolutely critical to the work you do and the smooth functioning of your business.
3 Insights on the Impact and Future of Business, Marketing, and Sales Operations
Operations occur near constantly across your organization through processes and details that you may never even be aware of. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and the people that power those functions are absolutely critical to the work you do and the smooth functioning of your business.
Healthcare Marketers: It’s Time to Transform
In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. It’s easy to buy software, but it’s difficult to transform. How do you navigate the regulatory waters?
Getting Started with Video Strategy
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around the world or a simple marketing campaign, planning out your goals, what you want to accomplish, and how you’re going to get there are integral to making sure your journey starts off on the right foot.
Jay Acunzo on How to be an Exceptional Marketer
Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers? Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart. And no, these won’t come from yet another blog.
HTML or Text Emails: Which is Better?
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.
5 Things New Marketers Can Learn from Broadway’s Hamilton
The hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton. Not only has the show attracted a stellar list of celebrity audience members and won 11 prestigious Tony Awards, but now with productions in New York, Chicago, and London, as well as not one but TWO National Tours with stops scheduled across the country we, “normal people,” finally have the chance to maybe snag a ($400) ticket, if we’re lucky.
How to Manage an Account-Based Sales Team
If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in. Beyond buzzwords, making anything ‘account-based’ is a process and not something that happens overnight.
How to Manage an Account-Based Sales Team
If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in. Beyond buzzwords, making anything ‘account-based’ is a process and not something that happens overnight.
When and Why to Use Landing Pages
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.
Top Tips For Successful Community Building on Twitter
Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.
5 Lessons Sales Can Learn from Dating
If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.
4 Ways to Look Like a Writer When You’re Really Not
It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post, or simply atone for those past sins, here are four tips to refresh your writing skills. Imitation is flattery, but it’s also useful to you.
5 Marketing Trends & the Tech Making Them Work
Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale. The challenge could feel insurmountable, but it’s not.
Customer Communities: The Engagement Economy’s Best Kept Secret
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way, if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
Beyoncé -Game Changer, Brand Builder, Innovative Marketer
Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over. In more recent years, Beyoncé, as a brand, has departed from the music industry’s prescribed path.
5 Common Mistakes that Destroy a Drip Campaign
Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale.
The 6 Truths About UX Design
If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense. Businesses, of course, revolve around the customers. Without them, the company wouldn’t exist, so it’s important to give them what they need to have a positive experience.
The Paid Marketing Metrics You Must Measure
When measuring the effectiveness of paid advertising, you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.
Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs
I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration. Bottom line: my sales development leaders totally get that somewhere between MQL and SQL, their teams become the face of the brand in a major way.
How to Tap into the Power of Influencers
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. A recent study conducted by Content Marketing Institute found marketing campaigns that include influencers show a 10x increase in conversion rates.
CMO Update: SEO Updates and Insights for the Rest of 2017
Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have clear implications on the future of SEO. But those ten changes have major implications.
How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.” You see, I got lucky.
3 Things You Can Learn About Marketing from Man’s Best Friend
Sometimes there is no better feeling than coming home after a long day to your furry friend. No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: Sure, you’ve come home to an absolute mess before. But not like this.
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