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MGM Resorts, a hospitality and entertainment company, encouraged consumers to sign up to its new loyalty programme for Las Vegas, MGM Resorts, by advertising it in a typical 'Vegas' way. Hotels United States Strategy Brand: MGM Resorts Brand owner: MGM Resorts International Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Hotels Media channels:Radio & audio, Television & Connected TV, Social media, Outdoor, Out-of-home,...
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
