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Ellie Lucas on Muck Rack

Ellie Lucas

As seen in: The Guardian, BuzzFeed, WARC
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Articles by Ellie Lucas

A science-based approach to understanding imagery

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By Darren Bridger, Callum Gould, Ellie Lucas, Keith Ewart
| WARC
This report shares new research into selecting optimal imagery for campaigns using neuroscience techniques. Imagery & art direction Behavioural economics Behavioural research Neurometric research Creativity & research Strategy A new generation of online neuroscience tools are enabling better understanding of how people respond to imagery. As our non-conscious minds influence much of our responses to imagery, these measures can reveal insights unavailable via traditional surveys....
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Do famous faces reduce the effectiveness of ads? | WARC

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By Darren Bridger, Callum Gould, Keith Ewart, Ellie Lucas
| WARC
This study from Saddington Baynes reveals insights behind the emotional impact famous faces have on brand advertising. Influencers, Creators, KOLs Celebrities & endorsement Emotion Imagery & art direction United Kingdom United States Neurometric research Creativity & research Strategy Human faces are perhaps the single most frequently used visual feature in advertising.
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