Focuses on how to set up a search on a social listening tool and analyse the data that comes out, and how to get the most out of tools, such as Google Trends, that are free to use. Data analysis Social listening, real time research Turning research into insight Strategy Think about your average day. How often do look at your phone? Are you checking what your friends are up to? Maybe you "like" something? Comment on something? Maybe you post something yourself? You opened Instagram.