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With more and more providers pushing to reduce reliance on over-the-counter transactions, third-party agents can seem like just another cash-in/cash-out point, akin to human ATMs. But a recent CGAP-supported pilot conducted by agricultural input retailer myAgro in Senegal demonstrates the vital role that these human touchpoints play in making digital financial services more personal, responsive and user-friendly.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
