Emily Omier
As seen in:
The Business of Open Source,
The New Stack
I help open source startups accelerate revenue growth with killer positioning. #developermarketing #opensourcemarketing
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Articles by Emily Omier
AI Alignment in Practice: What It Means and How to Get It
When we talk about artificial intelligence, what we’re really talking about is using computers to automate human intelligence. When we talk about AI alignment and misalignment in practice, we’re really talking about whether the AI application we’re working with acts in alignment with our needs and expectations. Alignment issues happen in purely human interactions as well.
Open Source Founders Need Community
Whenever another open source company moves to a source-available license, there is inevitably discussion about whether or not this means the end of open source companies. One more big infrastructure company changing its licensing structure doesn’t, in our opinion, mean open source companies are all destined to change licenses or die.
Entrepreneurship for Engineers: Open Source Company Ethics
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. There are ethical tensions in running any business, and there are ethical tensions when running an open source project.
Entrepreneurship for Engineers: Why Team Alignment Matters
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. We all understand that sales teams shouldn’t sell capabilities that don’t exist in the product and that marketing campaigns shouldn’t lie or mislead.
Tech Careers Archives
How to Negotiate the Tech Salary You Deserve Nov 17th, 2021 9:00am BY Jennifer Riggins Most tech workers either think they're underpaid, or don't know if they are, according to recent data. Here's how to get paid what you're worth.
Entrepreneurship for Engineers: Level up Your Sales Game
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. “If you’ve started a company, if you’re a founder, you are in sales,” says Matt Barker, co-founder of Jetstack and global head of cloud native at Venafi since Jetstack’s acquisition.
Entrepreneurship for Engineers: After a Funding Round Fails
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. If you’re a founder who’s fundraising right now, you’ve probably asked yourself at least once what you’ll do if the funding just never comes through.
Entrepreneurship for Engineers: Non-DevTool Open Source
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. But financially successful open source companies are narwhals, not unicorns: They actually exist, but spend a lot of time going undetected below the surface.
Entrepreneurship for Engineers: a Post-Layoff Startup?
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback and ideas for future columns. What are some pieces of advice for recently laid off folks who think entrepreneurship might be the next step? Check Your Bank Balance.
Entrepreneurship for Engineers: Selling Open Source Software
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. No matter what kind of company you intend to build — open source or proprietary, DevTool or not — at least one of the company founders will have to close deals at the beginning of the company’s life.
Entrepreneurship for Engineers: How to Grow into Leadership
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. Building a company means becoming a leader.
Entrepreneurship for Engineers: Do You Need to Pivot?
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns.
After the Docker Free Team Episode: How to Sunset a Free Feature
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Docker Free Team subscribers got an email in March from Docker saying that its Free Team subscriptions would end on April 14. The announcement caused panic in the open source community, not least of which because many found the emails confusing, so users weren’t clear about the specifics. “I think this happens for most venture-backed startups, open source or not,” said Avi Press, CEO and founder of Scarf, an open source metrics company.
By Emily Omier, Richard MacManus Verified, Chris Preimesberger Verified, Steven Vaughan-Nichols Verified
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The New Stack
Verified
Entrepreneurship for Engineers: Is Your Startup in Trouble?
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. Everyone likes to talk about the fun parts of the startup journey, when things are going well.
Entrepreneurship for Engineers: 4 Lessons about Revenue
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. LONDON — Perhaps the most pressing question for any entrepreneur is quite simple: How are you going to get revenue?
Entrepreneurship for Engineers: Avoiding Feature Bloat
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. As you build a product, you will inevitably get requests for new functionality from everyone who uses the product, whether they are open source users, enterprise customers or design partners.
How Yarn Workspaces Accelerated LinkedIn Code Delivery
Here’s a familiar story: A monolithic code base grows and grows to meet the demands for new features and an enlarging user base. Unclear ownership, increased build times, a disproportionate number of testing per application are but a few of the headaches that ensue. So the story goes for how the monolith outlived its useful lifespan. And one by one, unrelated product areas were decoupled and a distributed system was built in its place.
Taking Data Curation to a New Level
Today’s digital world has changed modern enterprises’ relationship with data, peppering organizations with immense promise paired with an evolving slate of challenges. While data-driven decision-making is becoming the norm to quickly and effectively address said challenges before they become insurmountable, the world of data has reached an inflection point that will only deepen the enterprise-to-data bond.
GitLab Sets up a Single-Tenant Service on AWS
DevOps giant GitLab has launched a version of its online code repository as a single-tenant software-as-a-service (SaaS) on Amazon Web Services. The service, called GitLab Dedicated, addresses the growing need for more isolated infrastructure in cloud environments. This limited availability release is in exclusive partnership with AWS cloud services. It is hosted and managed by GitLab and can be deployed on an AWS cloud region of your choice (for most regions).
PromCon 2022: Why Prometheus Had to Change
Prometheus continues to remain as an essential tool for monitoring, and especially, as a key component in observability platforms for cloud native environment. As one of the Cloud Native Computing Foundation’s (CNCF) “fastest-growing” projects, the time series database is especially useful for gathering metrics for Kubernetes clusters and is typically used with Grafana dashboards as an observability tool for visualizations.
2022 in Review: AI, IT Armies, and Poems about Food
After all the dreaming, our technologies can still take unexpected turns, amazing and alarming us. As we agonize through another year about whether, as the Christmas carol says, “the wrong shall fail, the right prevail,” I’ve traditionally started each new year with what I’ve called “a massive MapReduce on the year gone by” — a lively lightning round of overlooked moments, in a final closing ceremony for the year gone by.
Entrepreneurship for Engineers: Building for Customers’ Love
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. Engineers build things. But just because an engineer can turn incredible ideas into reality doesn’t mean that the products made by the best engineers out there will be a success.
C++ 23 Standard Won’t Have a Key Parallelism Feature
The next version of the C++ standard coming up next year won’t have a key feature that makes it easier to write code for execution in parallel computing environments.
How to Work with Protocols and Get Started with ActivityPub
How to Work with Protocols and Get Started with ActivityPub tutorial, A crash course in using protocols — and understanding how they are different from APIs — using ActivityPub as an example. This article underlines some of the preparation needed to code against a protocol and ends by looking at ActivityPub as an example. We also dip into my previous set of posts on a hypothetical decentralized social media model. Protocols appear all through computing.
Kubernetes 101: Deploy Your First Application with MicroK8s
Kubernetes 101: Deploy Your First Application with MicroK8s How to deploy your first application to a Kubernetes cluster and then make that application accessible outside of the cluster. Kubernetes is challenging. Of that, there is no debate. Not only are there a lot of moving parts that go into deploying a container to a Kubernetes cluster, but so much can go wrong along the way. To complicate matters even further, deploying the Kubernetes cluster can be a hair-pulling affair.
Goat: A Proposed 'Extended Flavor' of the Go Programming Language
The idea came in April.
Hardware Independence Is Critical to Innovation in Machine Learning
We’re in the midst of a storm. On one side we have a global chip shortage with no end in sight, forcing major companies to re-forecast their targets for products. On the other, there’s a race between the big hardware players (e.g., Intel, Nvidia, Arm) and smaller, more specialized chip startups (e.g., Cerebras Systems and Ampere Computing) all vying for dominance in artificial intelligence.
2022: The Year AI Came to Coding
2022 was the year artificial intelligence really came to coding. This was the year that saw GitHub Copilot move from a plug-in on Jetbrain, where it was first launched in 2021, to broad availability for the Visual Studio IDE in March. It was followed by the release of Amazon’s code completion service, Code Whisperer, in June, and Replit’s Ghostwriter in October.
One Year of Log4j
You’d think we’d be done with this infamous bug. You’d be wrong. A year ago, if you’d asked someone what open source Java logging library Apache Log4j was, you’d get a lot of blank glances. Sure, it was used in hundreds, perhaps thousands, of applications ranging from Apache projects, such as Flink, Flume, Hadoop, Kafka, Solr, Spark, and Struts, to Apple iCloud to Elastic LogStash to Twitter, and numerous VMware programs. Heck, it’s even my kids’ favorite Minecraft game. But think about it?
Presto: Data Analytics on an Open All-SQL Platform
Organizations increasingly depend on data analytics to guide their operations. But the specialized skills required to work with ever-more-complex data types and sources create roadblocks to turning that data into useful insights. With different types of data requiring different query engines and programming languages, data engineers must learn and juggle multiple tools, and CIOs must choose between the efficiency of a closed ecosystem and the potential chaos of an open one.
Why a Twitter Founding Engineer Is Now All-in on Mastodon
Blaine Cook joined Odeo, Ev Williams’ startup, in 2005. Along with his fellow developer, Rabble (a.k.a. Evan Henshaw-Plath), Cook was one of the founding engineers of Twitter in 2006. That same year, Twitter was spun off into its own company, led by its original creator Jack Dorsey. But then, in April 2008, Cook — described at the time as Twitter’s “lead architect” — abruptly left.
5 Ways ChatGPT Could Supercharge Chatbots
ChatGPT is a variant of the Generative Pre-training Transformer (GPT) language model developed by OpenAI that has been specifically designed for generating responses in chatbot-like conversations. It is trained using unsupervised learning, meaning it is not explicitly told what to generate or what is correct or incorrect. Instead, it learns to generate text by predicting the next word in a sequence based on the words that come before it.
Veracode: How Third-Party Code Impacts Software Security
Veracode: How Third-Party Code Impacts Software Security contributed, In its State of Software Security, Veracode learned that most applications are either composed almost entirely of third-party code or almost entirely of code created in-house. If it seems like each new day carries with it yet another announcement that threat actors have successfully launched cyberattacks using the vulnerabilities found in open source code — think Log4Shell — it’s not just your imagination.
AWS Code Catalyst: A 'Low-Code' Approach for the Dev Lifecycle
Launched at the Amazon Web Services‘ Re:Invent user conference this month, AWS’ CodeCatalyst aims to handle, in a low-code way, the entire software development cycle, ie building a repository, setting up logging, a CI/CD pipeline. Its purpose is to reduce “friction throughout the development lifecycle,” as AWS Developer Advocate Steve Roberts summarizes in a blog post. “We built this with developers, team, and collaboration in mind.
Gorilla Toolkit Open Source Project Becomes Abandonware
Well, that’s annoying! For years, the Gorilla Web Toolkit was a popular, open source Go toolkit for web-based applications. It consists of packages that augment Go’s base libraries to add important features such as parameterized routing and session management. In particular, mux, its web request router, has been very popular. How popular? Try mux is used in over 90,000 repositories. It’s called in for duty on such top projects as Cilium, Istio, and Open Policy Agent.
Blackmailers Leverage Flutter Framework in 'MoneyMonger' Malware
Blackmailers are using Flutter’s framework in a newly-discovered Android malware campaign. Mobile security platform Zimperium’s zLabs team publicly identified the threat, which it dubbed MoneyMonger, on Thursday. The attack allows the malfeasant to steal personal information from a device when the end user applies for a microloan through financial apps. The attacker then leverages that personal information to blackmail victims into paying more than the terms that their predatory loans required.
A Leg-endary Year: Top 5 Internet Technology Stories of 2022
A Leg-endary Year: Top 5 Internet Technology Stories of 2022 The biggest technology news stories of the year — everything from Elon putting the boot in, shoeless crypto kings, and legless avatars. Image via Stable Diffusion Last week I presented my top internet technologies of the year. This week I’m going to review the top stories of the year. Believe it or not, there isn’t a lot of overlap. A newsworthy story in the tech industry often isn’t about the best technology.
WebAssembly vs. Kubernetes
Yes, WebAssembly can solve some of Kubernetes’ ills. WebAssembly, or Wasm, was shown to be a very practical way to run code on a web browser, serving as a compiler of sorts. And it has worked so well as a language that the World Wide Web Consortium (W3C) named it a web standard in 2019, thus becoming the fourth web standard with HTML, CSS and JavaScript. The major web browsers including first Mozilla, then Chrome, Internet Explorer, etc.
Realizing the Dream of Cloud Native Application Portability
Realizing the Dream of Cloud Native Application Portability contributed,sponsor-kasten,sponsored,sponsored-post-contributed, Cloud Native Ecosystem / Kubernetes / Operations What do organizations want from cloud native application portability? Why is it so difficult? And most importantly, how do you get it right? Moving an application from one place to another sounds simple: zip it up, ship it over and unzip it. What’s so hard about that?
Entrepreneurship for Engineers: Painkiller or Vitamin?
Entrepreneurship for Engineers is a monthly column by longtime New Stack contributor Emily Omier that explores the concerns of developers who want to build tools for other developers — and build a business around their innovations. We welcome your feedback, and ideas for future columns. When you have a headache, you reach for a painkiller. If you’re a long-term planner who wants to live a long and healthy life, you take daily vitamins. But which is ultimately the most valuable pill?
Composing a Platform by Patching Crossplane Resources
Composing a Platform by Patching Crossplane Resources contributed,sponsor-upbound,sponsored,sponsored-post-contributed, API Management / DevOps Tools / Software Development A control-plane-based architecture gives you a declarative approach to managing resources, eliminating configuration drift and enforcing policy. Crossplane was one of the most discussed topics of KubeCon + CloudNativeCon North America 2022.
SRE Fundamentals: Differences Between SLI vs. SLO vs. SLA
SRE Fundamentals: Differences Between SLI vs. SLO vs. SLA contributed,sponsor-chronosphere,sponsored,sponsored-post-contributed, These acronyms represent ways to quantify your commitments to system uptime and measure how successfully your site reliability engineering team is meeting them. When you move business-critical applications or infrastructure to the cloud, site reliability engineering (SRE) emerges as an extremely important enterprise function.
APIs Are Where Fun Happens
APIs Are Where Fun Happens contributed,sponsor-stepzen,sponsored,sponsored-post-contributed, GraphQL APIs go from being gateways to backends to being gateways for applications to do magic. We are living the API economy, and it is fueling the evolution of the digital world. Every day, new companies whose products are APIs are being created. New forms of APIs — GraphQL, gRPC — and new vendors around API, especially API security, are being created every month.
Case Study: How SeatGeek Adopted HashiCorp’s Nomad
LOS ANGELES — Kubernetes, the open source container orchestrator, may have a big footprint in the cloud native world, but some organizations are doing just fine without it. Take, for example, SeatGeek, which runs a mobile application that serves as a primary and secondary market for event tickets. Case Study: How SeatGeek Adopted HashiCorp’s Nomad For cloud infrastructure, the 12-year-old company’s workloads — which include non-containerized applications — have largely run on Amazon Web Services.
10 Ways to Manage API Security Risks
In a world where the information age is at its zenith, with hundreds of thousands of applications being launched every day, the use and demand for application programming interfaces (APIs) has increased significantly. Powered by open web technologies, APIs have transformed interdependence and partnerships between various commercial enterprises and sectors, allowing them to extend their offerings through in-app connections.
Why Cloud Data Egress Is Expensive
It is no secret that businesses new to running in the cloud are often gut-punched by unexpected data transit charges on their monthly invoices. There are many business and technical reasons these charges, often referred to as “data egress” fees, can grow out of control. But there are ways to make them more predictable, which often requires knowledge and resources that most companies don’t have on staff.
OpenTelemetry Properly Explained and Demoed
OpenTelemetry Properly Explained and Demoed podcast,sponsor-kubecon-cloudnativecon,sponsored-podcast-day-of-podcasting,the-new-stack-makers,video, Cloud Native Ecosystem / Data / Kubernetes / Observability Lightstep's Austin Parker and Splunk's Morgan McLean share how the CNCF OpenTelemetry project created demo services to help the cloud native community better understand cloud native development practices and more.
Limiting the Deployment Blast Radius
Limiting the Deployment Blast Radius contributed,sponsor-configure8,sponsored,sponsored-post-contributed, DevOps / Microservices / Operations Here’s a synopsis of what could go wrong in complex application environments and how you can contain your risk using tools and best practices. Complex application environments often require deployments to keep things running smoothly. But deployments, especially microservice updates, can be risky because you never know what could go wrong.
Real-Time Recommendations with Graph and Event Streaming
Real-Time Recommendations with Graph and Event Streaming contributed,sponsor-datastax,sponsored,sponsored-post-contributed, Data / Data Science / Software Development How a video service, for example, can architect high-performance persistence to get users happily watching their next movie. Real-time data is becoming increasingly important to enterprise success. Successfully collecting incoming data while reacting both quickly and strategically is paramount.
Adoption of Rust: Who's Using It and How
Adoption of Rust: Who's Using It and How contributed,sponsor-futurewei,sponsored,sponsored-post-contributed, The programming language is on an uptrend and has substantial reasons behind its success, despite a few challenges. This is the first of a two-part series. Rust has been the in Stack Overflow’s annual survey for seven years in a row, and Rust Conference 2022 highlighted the many industries and developers setting sail on the Rust seas.
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