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Editor’s note: Jeffrey Wu and Emily Simmers are senior scientists at Wrigley, Sensory Design, Chicago. Fresh perspectives bring in new ways of thinking about old problems. This is why successful companies hire people with diverse backgrounds for research roles. Every company is looking to stay relevant in today’s ever-evolving world. And at the end of the day, researchers from all backgrounds share the similar goal of discovering what the human experience will/can be.
The science underpinning nature based wellness is now well established. Studies published in Frontiers in Psychology (2019) show that as little as 20 minutes in a natural environment can significantly reduce cortisol levels, while the World Health Organisation has highlighted the role of green spaces in supporting mental and physical health. Beyond this, nature is increasingly understood to support something more foundational, nervous system regulation.
Based on a McKinsey survey, most people still consume dairy, and a very small amount consume alternatives exclusively. Even though there’s been overall growth for plant-based alternatives, the market has seen recent areas of decline with consumers leaving categories, like plant-based creamers, yogurt, cheese, and ice cream. What does this mean?
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