Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Emir Baycan
What Is a Canonical Tag (and the Mistakes That Deindex Pages)
A canonical tag tells search engines which URL is the master copy of a page. Used correctly it consolidates your ranking signals; used wrong it silently removes pages from search. Here's how it works and the mistakes that deindex pages. What a canonical tag does When the same content is reachable at more than one URL, the canonical tag names the one true version, so search engines consolidate signals onto it instead of splitting them.
We stopped paying $100+/mo for SEO tools. Here's the technical-audit setup we use instead
We run 10+ web products. For years our SEO tooling was a $100+/month subscription we mostly used for one job: technical audits. The keyword and backlink dashboards sat untouched while the bill renewed every month. At some point the math stopped making sense, so we rebuilt our stack around what we actually use. Here's the honest breakdown — what we kept free, what we replaced, and why. What a technical audit actually needs to check Before picking tools, it helps to know what you're auditing.
I built 9 free SEO tools so I'd stop paying $100/mo to audit my own sites
We run 10+ web products. For years we paid for an SEO suite mostly to do one thing: technical audits. The keyword and backlink features sat unused while the bill renewed every month. So we built our own technical-audit engine — and then split the individual checks out into free, no-signup tools. Here's what each one does and the technical reasoning behind it. All of them run an instant check on a URL with no account. Try them on your own site as you read.
The technical SEO audit checklist we run on every site (no $100/mo tool needed)
We maintain 10+ web products, and before any of them ships content we run the same technical SEO pass. None of it requires an expensive suite - most of it is free if you know where to look. Here's the exact checklist, grouped so you fix root causes once instead of chasing symptoms. 1. Crawlability and indexability (fix these first) Nothing else matters if Google can't crawl or index the page.
Why we chose a Rust template engine and Go APIs
When people hear that one studio runs 7+ products, the first question is always about the stack. The honest answer is that the stack is the reason it's possible at all. Here is why Kalenuxer, our in-house engine, splits into a Rust template engine and a set of Go APIs, and what that split buys us. The problem: most pages are not dynamic Across our portfolio, the overwhelming majority of pages are content: articles, topic pages, archives, localized variants.
I built 75+ free browser tools
I've been building websites and providing online technical support for more than 10 years. During that time I kept running into the same small problems again and again. Things like converting files, compressing images, trimming media, formatting JSON, generating UUIDs, or quickly calculating something. The tools exist, but they're scattered across dozens of different websites. Many require uploads, accounts, or have annoying limits.
Why Being Smart Isn’t Enough for Business Success
Many business owners assume that intelligence naturally leads to better decisions. It feels reasonable. If you can process information quickly, spot patterns, and think analytically, your choices should be stronger. In practice, this often does not happen. Highly intelligent founders still misjudge timelines, overestimate demand, overlook risks, and commit to plans that fall apart under real conditions. These outcomes are rarely caused by a lack of intelligence.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Emir
Contact Emir, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack