Emma Johnson on Muck Rack

Emma Johnson

Verified
  • Business and Personal Finance Journalist, Freelance
Richmond
As seen in: LinkedIn, Medium, MSN, MSN Canada, Yahoo Life, Forbes, HuffPost, MSN South Africa, The Daily Mirror, Aol and
Covers:  Equal parenting Gender Money Parenting Politics
Journalist. Activist. Entrepreneur. Founder: Dads at School Moms for Equal Parenting Va. Coalition for Boys and Men Author: The 50/50 Solution (SOURCEBOOKS)
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I Thought I Won My Divorce ...

I Thought I Won My Divorce ...

ELLE — ... Then I Realized the Standard Custody Arrangement Is Court-Sanctioned Sexism. How is formally tasking mothers with all the responsibilities of childcare any sort of victory for women?
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How To: Leave Behind Your Day Job & Go Solo

How To: Leave Behind Your Day Job & Go Solo

success.com — Melinda Emerson, small-business consultant and author of Become Your Own Boss in 12 Months , falls on the conservative end of the startup spectrum. At a minimum, she urges aspiring entrepreneurs to obliterate debt (including credit cards and car loans) and save up a year's worth of living expenses before forgoing a reliable paycheck. Emerson says that a typical new business takes 12 to 18 months to break even and four years to move to true profitability. "I've coached hundreds and hundreds of people, and I've never heard an entrepreneur say they wish they'd quit their job sooner," she says.
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How To: Boost Online Sales

How To: Boost Online Sales

success.com — When deciding how to tempt potential customers to opt into your newsletter, find a reward "so good they can't believe it is free," says Lussier. Offer something enticing while also positioning yourself as an expert in your industry. Look for concrete, actionable information with a tangible benefit. Pop-up invitations to your newsletter have proved to increase opt-ins by 300 percent, Lussier says, but keep the number of fields the prospect fills in to the absolute minimum-just a first name and email address if possible. Here are seven ideas for opt-in success: * E-guide: A wedding photographer might offer an article titled "What I Learned from Attending 105 Weddings."
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How To: Profit from Good Public Relations

How To: Profit from Good Public Relations

success.com — "All press is good press," goes the adage. Maybe. But not all press leads to sales. Just ask colleagues about their public relations efforts. Landing a solid media mention usually requires hiring an expensive professional agency, or investing considerable time and efforts in-house. And entrepreneurs are often surprised to find that there's no direct correlation between media coverage and profit. "Being in top media-like the New York Times or Wall Street Journal-is not as powerful as being in media your target audience consumes," says Peter Shankman, the founder of Help A Reporter Out, the leading platform for connecting journalists and sources, and the principal of The Geek Factory, a boutique marketing and PR agency.
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Surprising Relationship Advice From Divorce Lawyers

Surprising Relationship Advice From Divorce Lawyers

Forbes — Who better to offer marriage advice than those who contend with the end of it, every singe day? Read on for relationship wisdom bombs from 15 divorce professionals who collectively share hundreds of years of experience helping couples end their marriages. Oh, and Happy Valentine's Day! "Be true to yourself. If deep-down you really want kids, don't tell yourself it will be enough to be a stepmom. You will ultimately resent your spouse, and it will come out in passive-aggressive ways. If you really want someone who won't come home until 10 p.m.
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How To: Become a Servant Leader

How To: Become a Servant Leader

success.com — Bossing around employees is so passé. Developing people, treating them with respect, encouraging their talents and input-these are trends that research has proven build strong companies and give them the competitive edge. Servant leadership-the philosophy of focusing first on the needs of employees and customers-has gained popularity in recent years, with numerous Fortune 500 firms like TDIndustries, Aflac and Synovus subscribing to its principles. "If you really listen to your colleagues and figure out how to get them what they need, they will perform at a higher level, which improves the customer experience, which affects business results," says Kent Keith, CEO of Greenleaf Center for Servant Leadership.
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7 Dumb Things People Do in the Name of Being Frugal

7 Dumb Things People Do in the Name of Being Frugal

Forbes — Bragging about being thrifty may get your props from your peers. But just because a decision appears to be a savvy money move doesn't mean it actually nets savings. Here are seven things people do in the name of frugality that actually cost them money - or worse. Maintain membership in The Clean Plate Club. Just because it's in your bowl doesn't mean you have to eat it. If you're full or it's unhealthy, stop eating. Throw the rest away (or save for later). Your choice is obesity or throwing out food. Neither are great, but obesity will cost you in medical expenses and lost wages.
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Stay-at-Home Mom Facing Divorce? Don't Expect Alimony

Stay-at-Home Mom Facing Divorce? Don't Expect Alimony

Forbes — Related posts: An End to Alimony Would be Good for Women "I Turned Down Alimony" - 3 Women's Stories Why Do So Few Men Get Alimony? Getting divorced but you haven't worked for 20 years? Your skills are outdated and your kids still need you at home? Devoted yourself to supporting your husband's career? Judges could care less. Get a job, honey. Increasingly, this is what what's happening in divorce courts across the country. Nearly every state is revisiting its laws on alimony - or "maintenance" - in divorce cases, and the trend is universal: more limits on length of support, and standardization on sums doled out.
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9 Reasons I Don't Care Where My Kids Go To College

9 Reasons I Don't Care Where My Kids Go To College

Forbes — I wrote last week about the issue of parents prioritizing college savings over that for their own retirements - an problem exacerbated among professional single parents like myself, as 47 percent of single moms surveyed prioritize college savings over retirement, compared to just 26 percent of other modern families who say the same. It's hard to fault parents for getting into a tizzy over college decisions. In the decade between the 2000-2001 and 2010-2011 academic years, the average cost of colleges overall rose 70 percent to $18,497, according to the Institute for College Access & Success.
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Missing Piece | Dads At School

Missing Piece | Dads At School

www.dadsatschool.org — Research on why more dads in schools improves child outcomes and gender gaps
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Missing Piece | Dads At School

Missing Piece | Dads At School

www.dadsatschool.org — Research on why more dads in schools improves child outcomes and gender gaps
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Missing Piece | Dads At School

Missing Piece | Dads At School

www.dadsatschool.org — Research on why more dads in schools improves child outcomes and gender gaps
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