Emma Li
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Articles by Emma Li
Found in translation: Nike’s China design reset
Instead of adapting global products with local colorways, a Shanghai team now shapes silhouettes, fabrics and fit from scratch as Anta and Li Ning take share.
From waxed jackets to a global lifestyle brand: How Barbour is reinventing its legacy in Asia
From waxed jackets to a global lifestyle brand: How Barbour is reinventing its legacy in Asia Rather than chasing scale, the 132-year-old British label is tailoring fits, fabrics and stores to each market — a test of whether authenticity can travel without dilution.
Puma’s growth slows. Can Anta’s new deal get it back on track?
Puma’s growth slows. Can Anta’s new deal get it back on track? Anta has become Puma’s largest shareholder. But helping the global sportswear brand regain its competitive edge will take more than operational efficiency.
No Surprises Act shielded patients from big medical bills. Now its arbitration system may be raising costs.
New York Jets 2 hours ago NY Jets Sexual Harassment Case Tests Limits of Arbitration Ban Bloomberg Law - Alex Ebert • 2h The firing of a New York Jets executive is forcing a New Jersey appeals court to define boundaries for when employment suits relating to sexual … Dispute Resolution 8 hours ago Kansas City Royals Arbitration Projections and Tender Decisions yardbarker.com - Zach Cioffi • 8h Once a team comes up with its projected salary for all of its arbitration-eligible players, it will...
No Surprises Act shielded patients from big medical bills. Now its arbitration system may be raising costs. Original
A law designed to protect patients from surprise medical bills succeeded in eliminating unexpected charges, butspawned a lucrative arbitration industry with providers and specialized middlemen extracting payments far above benchmark billing rates. The practice is ultimately driving up healthcare costs for consumers, a CBS News investigation found.
Blind boxes, charms, sound baths: China pays to feel
Pop Mart, Qeelin and Alo are building businesses around joy, reassurance and escape as young mainland consumers reward brands that offer more than a transaction.
With 168M users, Hongguo is making micro-dramas a commerce channel
As bite-sized series create a new path to purchase, the challenge for brands is earning a place in consumers’ entertainment time.
As pop-ups blur together, Louis Vuitton is playing the long game in city life
As pop-ups blur together, Louis Vuitton is playing the long game in city life What Louis Vuitton has built is not a formula for neighborhood pop-ups, but an urban playbook for turning long-held cultural assets into locally rooted experiences that enter everyday life.
TUMI’s new growth playbook: From efficient movement to capability compounding
TUMI’s new growth playbook: From efficient movement to capability compounding Formula 1 World Champion and TUMI Global Brand Ambassador Lando Norris stars in TUMI’s Fall/Winter 2026 campaign. Image: TUMI
Laopu Gold opens its largest mainland China store at Shanghai’s Plaza 66
Less than a year after entering the Shanghai mall, the Chinese gold jeweler has opened a flagship of more than 350 sqm in its second-floor core. Laopu Gold’s new boutique at Shanghai Plaza 66. Less than a year after arriving, China’s heritage jeweler has traded up to a core position — the kind malls award only on sales and client quality. Image: Laopu Gold Laopu Gold’s new boutique at Shanghai Plaza 66.
Fake AI ads in the West 4th Street subway station unite commuters in hatred of AI ads
In June, an Instagram reel of fake tech advertisements being put up on Subway station walls went viral, gathering 5 million views and more than 250,000 likes. The faux ads were made by Harris Alterman and Dave Ross, two comedians whose usual content caters to the meta-ironic and absurdist appetites of the internet. One ad read, “What if forks were spoons?” by the fake company, “cutlery.ai.” Another said, “1 + 1 = _____.
Digital phenotyping of CGM engagement reveals distinct glycemic outcomes
Loading metrics Open Access Peer-reviewed Research Article Citation: Zhang B, Okuno T, Li E, Riggins E, Shen EL, Vansomphone J, et al. (2026) Digital phenotyping of CGM engagement reveals distinct glycemic outcomes. PLOS Digit Health 5(7): e0001505.
Universities receive millions in funding from foreign entities on U.S. government watch lists, records show Original
Major U.S. universities have received millions of dollars in funding from foreign entities that are on U.S. government watch lists, according to a CBS News review of university funding records submitted to the Department of Education.
Go Do Some Extracurriculars!
Every single student at Macleans College has always heard the same thing over and over again, ever since they stepped on their first official day into the school. “Get involved!” “Do at least one extracurricular!” “Join a club!” But what are the actual benefits of joining an extracurricular? You’ve obviously heard the incredible cliché reasoning such as a way to make friends, improve your skills, or simply do it because you like it.
Dead generals, live memes: China’s new heritage
This Tomb-Sweeping Day, ibuprofen, hemorrhoid cream, and bullet-train tickets at ancient shrines redrew the economics of cultural spending. LifestyleConsumerChinese Festivals/Holidays Young visitors left ibuprofen, notes, and personal offerings at historical tombs during Qingming Festival, reflecting a more intimate, emotionally driven engagement with China’s past.
CROCS’ China playbook: From clogs to self-expression
From a pair of shoes to a new form of self-expression, CROCS has found a long-term growth path in China.
Doubao is dressing China. Are brands ready?
Platform’s 345 million users have made ByteDance’s AI the new front door to the country’s consumer market. As AI apps like ByteDance's Doubao reach Xiaohongshu-scale monthly active users, AI-driven styling and product discovery are emerging as a new consumer gateway that luxury brands can no longer afford to ignore.
Luxury’s new playbook: From checkout to experience
From chasing new drops to competing on experience, Tmall Luxury Pavilion is extending online luxury consumption into real-world lifestyle scenarios for high-net-worth clients.
L’Oréal takes longevity science to hair care
French multinational debuts latest advances in hair and scalp longevity at WCHR 2026 in Seoul, driving global innovation from North Asia. Professor Chang Hun Huh, Co-president of WCHR 2026 and Chair of the Department of Dermatology at Seoul National University Bundang Hospital, delivered a speech at the event. Image: L’Oréal Professor Chang Hun Huh, Co-president of WCHR 2026 and Chair of the Department of Dermatology at Seoul National University Bundang Hospital, delivered a speech at the event.
Dreame CEO blasts Xiaohongshu, calls platform ‘toxic’
Billionaire founder Yu Hao accuses the platform of enabling misinformation and failing to protect brands from malicious reviews.
The future of sports marketing in China sounds different
The future of sports marketing in China sounds different As short-form video reaches saturation, brands including Lululemon, Nike, On, and Patagonia are investing in long-form podcasts to build trust over time.
Is half a cardigan the future of womenswear?
Is half a cardigan the future of womenswear? MOF splits its knitwear down one side and lets shoppers pick both pieces, betting modular systems can outlast one-off purchases in China’s crowded market.
China’s pet market goes full wellness
From acupuncture to ‘dog kindergarten,’ country’s $40 billion pet economy is shifting from basic care to emotional and lifestyle-driven spending. A dachshund receives sound therapy treatment at a Shenzhen pet wellness studio, reflecting China’s shift from basic pet care to premium, emotion-driven services. Image: Evy Guo A dachshund receives sound therapy treatment at a Shenzhen pet wellness studio, reflecting China’s shift from basic pet care to premium, emotion-driven services.
Why Zeekr took luxury EVs skiing
From a Salomon ski collaboration to Shanghai waterfront pop-up, carmaker is borrowing tactics from fashion, streetwear, and outdoor culture to build emotional relevance.
Dove’s Douyin backlash puts outsourcing on trial
The chocolate maker apologized after an outside operations team published a Douyin clip promoting infidelity, reviving questions about how much authority brands hand third parties. Dove's Qixi video promoting flirtation while a boyfriend was away drew fury on Weibo, forcing an apology and exposing weak content review across agency-run stores.
From classic icon to responsible storyteller, Chaumet is making significant investments in CSR
From classic icon to responsible storyteller, Chaumet is making significant investments in CSR In high jewelry, excellence now requires not just rarity, craftsmanship, and heritage, but also a transparent and responsible origin.
Lemaire China controversy: Braid campaign backlash explained
Fragrance campaign imagery evoking the forced queue hairstyle of the Qing dynasty has ignited a social media firestorm that an apology hasn’t extinguished. A visual from Lemaire’s ‘Objets Senteur’ campaign featuring braided imagery tied to the brand’s Tresse diffuser — the imagery drew widespread criticism on Chinese social media for evoking the Qing-dynasty queue hairstyle, a symbol of historical humiliation for many Chinese consumers.
Localization blind spot: Japan’s Wego returns to China with a row in tow
Retailer pulled a manga tie-up timed to a wartime anniversary. Japanese fans condemned the retreat, Chinese consumers condemned the plan. Wego pulled its ‘My Hero Academia’ collection after Chinese consumers objected to a September 18 launch date, 11 days before the Japanese retailer opens its Shanghai flagship. Image: Wego Wego pulled its ‘My Hero Academia’ collection after Chinese consumers objected to a September 18 launch date, 11 days before the Japanese retailer opens its Shanghai flagship.
In an era of mobile payments, why is Hilton turning to credit cards?
In China’s mobile payment-driven market, Hilton’s first co-branded credit card reflects its ambition to take membership beyond hotel stays and into everyday life. Ben George, Senior Vice President & Commercial Director, Asia Pacific at Hilton, speaks at the launch event for Hilton’s co-branded credit cards. Image: Hilton Ben George, Senior Vice President & Commercial Director, Asia Pacific at Hilton, speaks at the launch event for Hilton’s co-branded credit cards. Image: Hilton
Outdoor everything: China’s new sportswear playbook
Huawei straps a ski label onto its flagship smartwatch, Anta opens a Shanghai fitness club, On honors Federer, and Topsports takes Sierra Designs to the mainland. ⁕ FashionLaunchesOutdoor Sports Huawei’s Descente co-branded Watch Ultimate 2, priced at 6,999 RMB ($1,043), pairs the flagship outdoor smartwatch with an Anta-operated ski label — a licensing play aimed squarely at China’s high-spending winter sports consumer.
Alo and NikeSkims muscle into China’s luxury malls
Premium activewear claims retail space once reserved for fashion houses, while Hoka, Fila and Lululemon deepen community, hospitality and Tmall plays across the country
Sports labels race to capture the fashion market
Athletic labels are raiding fashion’s talent pool, launching designer collabs, and repositioning themselves as aspirational lifestyle brands. FashionStrategyOutdoor Sports Adidas’ ‘Climacool Future Museum’ at Shanghai’s Power Station of Art debuted the sportswear giant’s Climacool cooling and ventilation platform. Image: Adidas Adidas’ ‘Climacool Future Museum’ at Shanghai’s Power Station of Art debuted the sportswear giant’s Climacool cooling and ventilation platform. Image: Adidas
Can anyone dethrone Lululemon in China?
Can anyone dethrone Lululemon in China? Vuori, Sweaty Betty and Maia Active are each deepening their physical footprints and brand communities.
The 5 ways luxury can rebuild its China playbook
Store closures, craft investment, local partnerships, beauty entry points, and emotional service — the moves defining how brands can earn relevance. Gucci’s signature GG monogram endures — but with 11 consecutive quarters of declining sales and flagship closures, the house faces its most urgent question yet: can it rebuild desirability in China?
What a Beijing brand reveals about Richemont’s future
For the second consecutive earnings call, the Swiss luxury giant mentioned Laopu Gold — a small detail that says something large about where the market is heading. ⁕ Hard LuxuryFinanceFuture of Jewelry Richemont's annual results reveal a jewelry empire in robust financial health but facing a subtler challenge: keeping century-old brands essential to China's most demanding consumers.
Video: Burberry’s English garden takes root in Shanghai
Knight statues, an equestrian fountain and a giant chessboard turn Shanghai’s Jing’an district into a stage for British maison’s countryside codes.
How Jaeger-LeCoultre is winning more ‘wrist time’ for the Master Control Chronometre
How Jaeger-LeCoultre is winning more ‘wrist time’ for the Master Control Chronometre Swiss watchmaker is using the Master Control Chronometre to pursue three things: more time on the wrist, more reasons to buy, and a longer-lasting relationship with consumers.
Why luxury hotels are bringing wellness into the guest room
The spa is no longer the destination. JW Marriott Marquis Hotel Shanghai Pudong’s Mindful Room — built around music, meditation, fragrance and healthy dining — points to a broader shift in what high-end travelers now expect from a stay. JW Marriott Marquis Hotel Shanghai Pudong partnered with luxury music company Musicstyling to launch the immersive Mindful Room.
How Salomon is crowdsourcing the future of outdoor fashion in China
How Salomon is crowdsourcing the future of outdoor fashion in China By holding a vote on designs reinterpreting its mountain archive, label is turning product development into a public exercise — and a brand-building one.
Xtep brings Maye Musk into its race for relevance
Xtep brings Maye Musk into its race for relevance As performance running becomes increasingly crowded, what else can Xtep offer to win consumers?
Choose your own adventure is now a marketing strategy
Choose your own adventure is now a marketing strategy New One Studio’s live-action hit turned one script into millions of personal versions, a China social media dynamic luxury and beauty campaigns are already chasing.
Jing Beauty: Augustinus Bader x Teresa Cheung, Aesop’s library; Chicmax’s profit surge
Collaboration, cultural storytelling, and portfolio expansion define beauty’s March: brands pursue equity, scale, and new growth as the competitive landscape shifts. Aesop’s Women’s Library in Chongqing, the latest stop on the brand’s annual literature tour, featured 36 works selected by nine female curators. Image: Aesop Aesop’s Women’s Library in Chongqing, the latest stop on the brand’s annual literature tour, featured 36 works selected by nine female curators.
Zhao Jinmai brings Miu Miu’s iconic bags to life, deepening the brand’s ‘emotional moat’
Italian maison reunites with actress for its latest campaign, blending star power with lasting brand resonance.
Glenn Martens plants Margiela’s flag in China
The OTB-owned label staged its first seasonal show outside Europe at a Shanghai shipyard, combining ready-to-wear and Artisanal couture on one runway for the first time.
Kering CRAFT unveils 1st cohort, spotlights China’s creative talent
Ten fashion and jewelry designers gain access to the network, resources, and mentorship of one of fashion's most powerful groups. The selected fellows of the Kering CRAFT residency, from left: Yu Gengyi, Xia Rong, Longhong Ziwei, Zhong Zixin, Hu Nan, Cai Jiaen, Qi Yueqi, Wang Fengchen, Xu Hao, Wei Donghui. Image: Kering The selected fellows of the Kering CRAFT residency, from left: Yu Gengyi, Xia Rong, Longhong Ziwei, Zhong Zixin, Hu Nan, Cai Jiaen, Qi Yueqi, Wang Fengchen, Xu Hao, Wei Donghui.
Li-Ning’s outdoor bet exposes limits of a single-brand strategy
Sportswear firm’s first standalone outdoor store raises a question its financials can’t answer: what does Li-Ning actually stand for?
From script to screen for $420: China’s AI drama opportunity
From script to screen for $420: China’s AI drama opportunity Short AI dramas have moved from novelty to commercial reality. For brands willing to move early, the window is open — but the legal risks are real.
CEO Stefano Rosso on ushering in Marni’s new era
CEO Stefano Rosso on ushering in Marni’s new era C-suite Visionaries: Creative clarity, cultural relevance, and disciplined growth are powering the label’s rise.
What Victoria’s Secret’s Shanghai exit reveals about Xintiandi’s new rules
What Victoria’s Secret’s Shanghai exit reveals about Xintiandi’s new rules Nine-year run of flagship is a case study in what the city’s most competitive retail corridor demands of tenants.
Oscars glory for ‘K-Pop Demon Hunters’ puts K-fashion in the spotlight
Oscars glory for ‘K-Pop Demon Hunters’ puts K-fashion in the spotlight Film’s historic Academy Award wins are amplifying Korean cultural influence — and labels like Miss Sohee are stepping into the global fashion spotlight.
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