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Articles by Enrique Valdez
El Tiempo's approach to building a digital strategy, democratizing data
For El Tiempo, digital transformation has included a new perspective on data as a way to listen and respond to its audience. Lucas Moretti, a customer success manager at Chartbeat, held a virtual conversation with Digital Content Manager José Antonio Sánchez, discussing the Colombia-based outlet’s digital transformation, along with the hurdles and lessons learned along the way. Below, we’ve highlighted a few excerpts from the fireside chat, edited for length and clarity.
Una conversación con Fernanda Brovia, Social Media Manager de Clarín
Con más de 20 millones de visitantes únicos al mes, según información de Comscore, Clarín.com es la página web de medios más visitada en Argentina. Clarín se ha adaptado rápidamente a los hábitos de lectura, incluyendo lectura fuera del sitio, como muestran sus redes sociales altamente populares. Le preguntamos a Fernanda Brovia, Social Media Manager de Clarín, cómo utiliza Chartbeat para seguir creciendo sus redes sociales, y aprovecharlas como fuente vital de tráfico para su sitio web.
Challenging the status quo: Neue Zürcher Zeitung's reader engagement story
Founded in 1780, Neue Zürcher Zeitung is Switzerland’s newspaper of record and is known for its objective reporting on international news, business, and culture. Yet despite its status and recognition, it faces a challenge well known to publishers globally: increasing the time readers spend engaging with content. “We wanted to understand what makes people stop reading,” said Martin Jungfer, NZZ’s Head of Audience Engagement.
Using data to achieve interdepartmental goals more effectively: A Q&A with Eduardo Aguilar, Audience Manager for El Universal
For Eduardo Aguilar, Audience Manager for El Universal, engagement isn’t reserved for readers alone. Engagement is also evident across its organization in the ways cross-functional teams embrace data to make better editorial decisions. We sat down with Aguilar to talk about media in Latin America, subscriptions, the role of Business Intelligence in supporting editorial, and how he’s developed a data-informed newsroom. If you’d like to read a Spanish version of this Q&A, click here.
Royal Coverage: 25 Years Photographing Britain’s Royal Family
The words “family picture time” are music to Tim Rooke’s ears. To him, they don’t mean dinner selfies or sitting through his cousin’s terabyte of vacation snaps. They mean front-row access to Prince William and Kate Middleton’s wedding at Westminster Abbey, or accompanying the Prince of Wales and Camilla, Duchess of Cornwall, on their tour of Singapore, Brunei, Malaysia, and India. They also mean traveling alongside the Queen and the Royal Air Force.
With Zombie, Le Temps wants to give a second life to its evergreen stories
We love to hear users’ stories about using Chartbeat editorial analytics to solve problems large and small. Recently, our partners on the product team at Le Temps shared how they used Chartbeat APIs in building Zombie, an innovative internal tool that identifies evergreen content that is ideal for republication, and then suggests relevant articles to editors. Read below about the challenge, their product vision — and how Chartbeat helped. The post below was originally published by Le Temps.
Audience Building on Vulture.com: A Case Study
Want to know more about traffic sources how they can help you understand your audience’s behavior? Download our guide. Over the past year, we’ve published extensive research on how to use data to understand and build your audience — everything from the effects of Engaged Time to scrolling behaviors and traffic sources driving traffic to the sites in our network. All of the data in those pieces are combined from a set of customers who allow us to use their data in anonymous, aggregated form.
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