Steven Ekstract on Muck Rack

Steven Ekstract

(He/Him)
New York, United States
Covers:  Pop Culture, Art, Brands, Digital, Entertainment, Fashion, Gaming, Heritage, Sports, Emerging markets,
Keen observer,analyst and reporter of the $300 billion a year licensing business.

Interview

What was your first job as a journalist?

Writer for the Smithsonian Institution's Office of Museum programs

Have you ever used a typewriter?

Yes

How is social media changing news?

It has democratized for billions of people

Who's your favorite fictional journalist?

Jack Ryder, Geronimo Stilton

What does it mean to be a journalist?

Sharing vital information that educates and informs is really rewarding

What's the funniest news-related #hashtag you've seen?

Can't say

How do you prefer to be pitched on stories?

In person

What tools and software do you use to do your job?

The usual

What's your favorite social network?

All of them

Who do you wish followed you?

Anyone desiring to learn about licensing

Why did you become a journalist?

Information is Life!

Did you work for your high school newspaper? If so, what did you do there?

I went to a small private school- we had no newspaper

What story are you most proud of writing or working on?

All of them

What advice can you offer to aspiring journalists?

Check your sources, then check them again. There is so much fake information being promoted now.

When's the best time to pitch you?

9am to 5pm Monday through Friday

What's the best pitch you ever got?

I don't rank pitches

What's the worst pitch you ever got?

Asking if I would be attending Licensing Show when I was the Publisher of License! Global

What's your favorite drink?

Iced Tea

When you're not at a computer, where are you most likely to be?

Cooking

Aside from your own, what's your favorite publication to read?

Variety, The Information, The Wrap, Kidscreen, Front Office Sports, Wall Street Journal, New York Times, Financial Times

What's the most common misperception about your beat?

That it only focuses on entertainment

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